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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

180LA


180 is an award-winning international creative agency with offices in Amsterdam and Los Angeles. Our work has gotten the world talking for leading global brands like Expedia, Unicef, The University of Phoenix, Asics, Boost Mobile, Ketel One Vodka, Mitsubishi, PlayStation, Miller Lite, Qatar Airways, Pepsi, Academy of Motion Picture Arts & Sciences and Hewlett Packard. A part of Omnicom Group Inc., 180 has a uniquely global perspective, employing 200 people from over 30 countries in its 2 offices.

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According to the Dentsu Aegis Network exchange4media Digital Report, which was unveiled today, the Indian advertising industry currently stands at INR 56,398 cr and is expected to grow at a rate of 14% to reach INR 64,488cr by 2017. TV and print contribute to the largest share while digital advertising contributes to 12% of the overall advertising share in India. The share of spends on digital media is expected to reach 24% by 2020 from the current 12%. The reason behind this growth will be a sh...
EXCHANGE4MEDIA
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Iran’s online advertising landscape has seen tremendous changes in the recent years. Adro, an Iranian ad exchange platform recently proclaimed that the digital ad spending in Iran is speculated to be more than $53 million. Back in 1994, there were only about 30 million people using the internet and at that time Wired magazine ran the world’s first banner ad on its website. Years later digital advertisement took the world by the storm and became an effective medium for advertising com...
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DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Advertising, Public Relations, And Related Services Global Market Briefing 2017" report to their offering. The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities....
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Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Also likely to be true? That the ad you saw wasn't pharmaceutical related, despite 2015 pharmaceutical spending matching the 2006 record level of $5.4 billion. That's up 19 percent from 2014. As ad dollars in every vertical continue to migrate to digital, why is advertising for prescription drugs targeted to consumers—also...
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Amazon, Walmart and Kroger are no longer just mass retailers. They’re becoming media owners, too, offering their brand suppliers point of sale advertising opportunities. An increasing number of companies like Procter & Gamble and GSK are adapting their merchandising and marketing in response. George Manas, president of Omnicom-owned Resolution Media, manages more than $3.4 billion in ad spending and focuses on integrating search, social, programmatic and commerce into media planning an...
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...