McGarrah Jessee

Ad Networks

Tremor International | June 15, 2021

Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transactio...

ViacomCBS | February 17, 2020

ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...

IAS | September 18, 2020

Taboola, the world's leading discovery platform, today announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola's large audience of 1...

Mobile Advertising

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...