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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Aarki


Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan.

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Facebook is launching a new team dedicated to blockchain led by David Marcus, the former PayPal president who oversaw Facebook Messenger for four years and recently joined the board of Coinbase. But Facebook’s blockchain story isn’t about payments, it’s about the social networking giant restoring consumer trust in light of its recent data scandal. It’s entirely possible payments will be part of its blockchain strategy, which the company has said little about publicly othe...
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On December 2016, American e-commerce giant, Amazon, launched its subscription-driven VOD platform, Prime Video, in India. Amazon hired Nitesh Kripalani, then EVP, new media, business development and digital/syndication, Sony Pictures Networks, to set up the business....
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The 9.5m-high and 8.5m-wide display was granted conditional planning permission on Monday, April 3.The display will incorporate iconic St Albans themes, including Roman history, the War of the Roses, and Eric Morecambe.Images will be projected onto the display from a projector located in the compound....
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Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following an independent audit by ABC.“This is genuine red-letter day in the battle against online ad fraud,” said JICWEBS’ chairman Richard Foan. “There’s been a lot to talk but now we’ve seen the first companies to back ...
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Where there is a discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ads that promote a few. It could become the marketing platform through which the physical world vies for your attention. We got our first glimpse of this future last week when I reported that Uber Eat...
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Snapchat parent Snap Inc. is expected to make $127.5 million less ad revenue this year than previously forecasted, eMarketer said on Monday. The advertising research firm lowered its 2017 US ad revenue forecast for Snap from $770 million to $642.5 million, citing that Snapchat still "remains in the experimental bucket for many marketers."...
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...