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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Aarki


Aarki is transforming mobile app marketing through unified optimization of creative and media. It delivers superior results using proprietary machine learning technology for performance optimization. The company's customer base includes leading brands, agencies, and app developers. Headquartered in Mountain View, California, Aarki is a global company with offices in Beijing, London, Manila, Tokyo, and Yerevan.

RELATED NEWS


Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.To get this right, it’s important to understand the distinct role of both brand and advertising and how they can work together harmoniously....
CMO
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This is something that should make advertisers sit up and take note.This is not to say that all audiences are turning away from Facebook videos – audiences over the age of 45 have never been more engaged and also appear to be less ad-averse, or even actively enjoy the ad experience, than those from younger demographics....
CAMPAIGN
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A coalition of outside groups seeking to pressure Republican members of the Electoral College to vote against Donald Trump are sinking half a million dollars into a final ad buy in all 50 states....
USATODAY.COM
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Dentsu Aegis Network, headquartered in London, and Merkle Group Inc. (Merkle), headquartered in Maryland, today announced the signing of a definitive agreement to acquire a majority stake in Merkle, a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. This is a significant strategic combination that will accelerate Merkle’s ability to grow as a global agency and provide exciting new opportunities fo...
MERKLE
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Members of the U.S. House Intelligence Committee have released thousands of Russia-linked Facebook ads, providing a closer look at how outside actors used the platform during the 2016 presidential election and who they targeted. While it’s been more than six months since Facebook and other social platforms including Google and Twitter revealed they had found evidence of Russian interference, the more than 3,000 ads released today by House Democrats show specifics about the ad buys. The dat...
ADWEEK
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The latest in media marriages is bringing together Fox Networks Group and iHeartMedia in a partnership that will help advertisers target audiences across video and audio.In an effort to take on the likes of Facebook and Google, which are called a duopoly online and are luring traditional media dollars there way as well, media companies have been increasingly working together to combine their data capabilities and other resources for better targeted advertising products....
ADAGE INDIA
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...