CLEARLINK

theguardian | April 01, 2020

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Ad Networks

Poshmark Inc | August 13, 2021

Second-hand retailer Poshmark Inc on Tuesday forecast third-quarter revenue largely below estimates and warned that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking. Poshmark's shares slipped 7% in after hours trading, poised to settle more than 25% below its initial public offering price in January. Apple in April enforced a rule requiring developers to seek permission for gathering data that ca...

Ad Networks, Ad Tech and Martech

Business Wire | July 18, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices. As ad...

prnewswire | January 28, 2020

A new white paper from ad tech innovator Targetable finds that restaurant owners and other entrepreneurs are moving en masse from traditional media to social media advertising platforms that offer the ability to localize, target specific demographic groups and generate new customers and revenue in a time-efficient manner. In fact, the San Diego-based marketing platform notes, 2019 marked an important milestone in the US advertising sector, a year that for the first time saw dollars spent on digi...