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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Blue State Digital


Blue State Digital transforms how causes and brands engage their most important people. We apply a people-first, data-driven, campaign mindset on behalf of bold ambitions and transformative missions. We got our start on the campaign trail, pioneering the use of digital to open up the democratic process. But people don't just vote on Election Day—they vote every day with their wallets, with their time, with their clicks and posts and tweets. By reimagining organizations’ relationships with their most important supporters and customers, we help our clients transform their businesses and scale their impact.

RELATED NEWS


Culture secretary Karen Bradley has told MPs that she is "minded" to refer it to the Competition & Markets Authority to investigate.However, she felt there was a risk that the deal could threaten media plurality, especially over the provision of news if other providers were squeezed in an already tough market. Advertising is set to fall "over the next two years", according to an Enders Analysis forecast quoted by Ofcom....
CAMPAIGN
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African-American and Latino children are more likely to be exposed to junk food ads than their white counterparts, a new study finds. New calls are being made for advertisers and networks to “do more” to prevent bad dining choices.
In the US alone, companies spend around $1.8 billion marketing junk food directly to kids and roughly nine out of every 10 youth-targeted food ads are for sugary drinks, cereals, sweets, snacks and fast food, according to the Obesity Action Coalitio...

RT.COM
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Dating app, happn, has named Bertrand Humblot vice president of advertising. In this role, he will be responsible for the app’s global strategy and development of advertising revenue.Humblot joins happn with a strong background in media, advertising and marketing, and will guide the expansion of the app’s international footprint – continuing its momentum after the recent successful launch in India. He will also oversee overall marketing for the brand, as its unique “cross...
BRAND EQUITY
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Patrick McKenna, Head of Brand Communications, MINI USA, with Tanya Gazdik, senior editor, automotive, MediaPost, discussing the brand’s “MINI Takes the States.” Patrick: It started in 2006. MINI started in 1959 but wasn’t sold in this country from 1967 to 2002. We really are a 16-year-old brand. Back in 2006, we had a special high-performance mini that was being launched. Some of my predecessors came up with the idea as a way to indoctrinate new owners into the family, l...
MEDIAPOST
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Google is promising advertisers access to more granular data on their ad campaigns, along with more flexible and powerful tools to track the performance of their advertising spending.The search giant is rolling out a new ad measurement product called Ads Data Hub which is designed to make it easier for marketers to get in-depth information on ad campaigns....
BUSINESS INSIDER
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With Google and Facebook transforming the way consumers communicate, access news and view advertising online, it is critical that governments and regulators consider the potential issues created by the concentration of market power and the broader impacts of digital platforms. The preliminary report, published today, contains 11 preliminary recommendations and eight areas for further analysis as the inquiry continues. The ACCC has reached the view that Google has substantial market power in onli...
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...