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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Bernstein-Rein Advertising


An independent agency that connects brands with people.

RELATED NEWS


In this day and age, consumers have become more and more reliant on personal reviews and opinions – as opposed to traditional ads and marketing materials – when making decisions. Whether it be where to vacation, what hotel to stay at, what video game to buy, what clothes to purchase, what restaurants to eat at, etc., user reviews and comments on the seemingly infinite social media platforms and apps are usually the first place users turn to for advice. The reason we do this is obviou...
LEXOLOGY.COM
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RAX (NASDAQ: SRAX) today announced its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers' list of tools for reaching verified shoppers. SRAXshopper's video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time....

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We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives.Anyway, it’s a new year which means we can start to develop new digital marketing strategies to propel brands forward in the coming months....
SMALL BUSINESS TRENDS
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Sir Martin Sorrell is set for a return to the London stock market just weeks after leaving advertising giant WPP. He is taking charge of a shell company, Derriston Capital, which will become a new advertising venture, S4 Capital. Sir Martin, 73, the driving force behind 33 years of dealmaking at WPP, stepped down in April after the board investigated claims of misconduct. He said S4 Capital aimed to build a "multi-national communication services business". "There are significant o...

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On Wednesday, Google introduced Google Lens, new AI technology that allows users to discover and interact with the world around them through visuals. For advertisers, it also means a new way to connect with consumers across Google products.Therefore, a photo can communicate a lot more information about a user than words can. Ray Dollete, associate director of creative technology at Phenomenon, believes Google Lens will help advertisers determine user intent....
CAMPAIGN ASIA
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A New York Times Co. staffer recently spent weeks digging into a technology company, visiting engineering departments and interviewing executives to ferret out the best story there was to be told about the firm. It wasn’t for a hard-hitting exposé. Instead, the writer was working for T Brand Studio, the company’s in-house ad agency, to put together a report commissioned by the media publisher on how best to market itself in an ad campaign....
WSJ
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...