BCV

Advertiser Platforms

Business Wire | June 16, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released a “Direct-to-Glass Playbook” to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy. The playbook explores the role of the Smart TV OEM in the streaming ecosystem, accuracy of data sets, fragmented consumer attention, and the benefits of a Direct-to-Glass strategy to maximize TV and CTV investment. &ldquo...

Ad Networks

DoubleVerify | February 07, 2023

DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it. BeatString has been a part of server-side ad insertion (SSAI) fra...

Advertiser Platforms

Kevel, Everli | July 08, 2022

Kevel (https://kevel.com), a leading API infrastructure platform used to build custom ad platforms, announces a new partnership with Everli, Europe's leading marketplace for online grocery shopping. Kevel’s ad-serving APIs will enable Everli to launch sponsored product offerings before rolling out additional ad placements in the future. After securing €85.2 million in Series C investment last year, Everli committed to building out their retail media strategy. By int...

Display Advertising, Ad Tech and Martech

Business Wire | July 03, 2023

AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies. The partnership extends AdAdapted’s leadership in ...