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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Erwin Penland


Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The agency is a member of The Interpublic Group of Companies (NYSE: IPG).

RELATED NEWS


Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense.
In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from Forrester. That’s thanks to what the research firm is predicting will be a compound annual growth rate (CAGR) of 14.7% from 2017 to 2022. Put another way, mobile will contribute 86% of incremental digital ad spending between 2017 and 2022, Forrester expects...

MEDIAPOST
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Google has released several updates to Dynamic Search Ads (DSA) over the past week, which include new targeting options and more data in reports. Advertisers can now run dynamic search ads exclusively on landing pages from standard ad groups. Selecting “landing pages from your standard ad groups” from the list of available categories will target all landing pages in an account that are being used with text ads. Google recommends this approach for advertisers who are new to Dynamic Se...
SEARCH ENGINE JOURNAL
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Media-buying agencies in the US are paying their clients secret multi-million dollar settlements rather than show them all of their contracts and service agreements with media owners.

Multiple sources with knowledge of the matter suggested there have been at least 20 cases where either a settlement has been paid or where there are ongoing negotiations about a settlement payment....

HTTP://WWW.BUSINESSINSIDER.IN
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DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was holding a hearing on GDPR, CCPA and potential U.S. privacy legislation. Contextual targeting vs. behavioral advertising. In prepared remarks Weinberg argued that “privacy legislation is not anti-advertising” and cited DuckDuckGo as an example. The company serves old-school contextual search ads that don’t rely on personal data and don&...
SEARCH ENGINE LAND
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YouTube is asking creators themselves to help identify videos that aren’t brand-safe. YouTube gave them a questionnaire to fill out when uploading a video that declares what inappropriate content the video may include. YouTube tested the self-certification questionnaire with 15 creators, but said it plans to expand the test to a few hundred more creators soon. YouTube will use the questionnaire to see if it helps identify which videos shouldn’t not carry ads and mitigate cases of vid...
DIGIDAY
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The projected slowdown comes after ad spends grew six percent to an estimated £23.5bn in 2018, according to figures from the Advertising Association and Warc. Last year’s figures were boosted by a 5.1 percent rise in the three months to the end of September, the strongest result for the third quarter since 2015. But forecasts for 2019 look less positive, as brands are expected to cut back on their advertising spend amid Brexit uncertainty. The report predicts TV ad spend will slow to...
CITY A.M.
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.