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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

AbelsonTaylor


100% concentrated. 100% committed. 100% consumed. When it comes to health and wellness, AbelsonTaylor is all in. Literally. We didn’t simply add a division with “health” in the name to show our commitment to healthcare marketing. We don’t work on sneakers, or beer, or cars. We are 100% focused on and passionate about brands that help people live healthier lives. We are proud to call beautiful Chicago home, and even more proud that we are the largest independent full-service health and wellness ad agency in the world.

RELATED NEWS


The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to t...
IAB UK
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Programmatic ad buying allows brands to buy mostly online advertising using data targeting and technology.A new report shows there are many non-disclosed deals, as well as a lack of understanding about how programmatic works. Brands also are not sure about what they are paying for and how effective the advertising is.The report authors called for more transparency in the process, as well as for companies to "trust but verify" advertising purchases...
CNBC
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Defy Media is trying to bargain with companies that claim the media company’s ad network business owes them money, three of them said. Two publishers and an ad tech company said that in recent weeks, Defy Media has offered them 20 percent of what they’re owed for ads that Defy Media sold on their sites as part of its programmatic ad network. One is trending news publisher Viralised, which head of operations James Harris said is owed $21,000. “Their solution to our accounts team...
DIGIDAY
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Today’s beauty brands have a new audience to win over when debuting their products: the ever-growing group of skin-care and makeup junkies that is burgeoning online. But with that has come increased competition, as these customers are surfing through social platforms crowded by other brands and influencers, all hoping to entice the same group of customers. To solve for this, companies have started focusing on what’s trending online from the get-go, altering both their product formula...
DIGIDAY
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Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction they are participating in....
DIGIDAY
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Big changes are coming in the big data and analytics arena, and IT decision-makers should prepare for major advances in 2018. The most significant big data trend is the increased integration of artificial intelligence (AI) and machine learning, but metadata management and global data fabrics will also make an impact next year. Following are predictions from some prominent industry experts....
EWEEK
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...