The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. You’re right if you think advertising campaigns using the likes of Facebook and Twitter can be expensive, but if done correctly, social media advertising could help your business become a success. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms....
THEREALTIMEREPORT
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When it comes to virtual reality, few publishers are as committed as The New York Times, with its dedicated VR app and Daily 360 feature, helped by funding from tech giants Samsung and Google. All told, the Times produces one six- to 10-minute VR film a month and one one- to two-minute 360 video per day, showcasing curiosities like the inside of a fireworks factory and far-flung places. It’s finding people are watching the longer videos to the end. “We’re beyond testing and lea...
DIGIDAY
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Facebook seems to be testing a new tool that would allow users to manually identify whether a post includes hate speech. For a brief time this morning, every post in a Facebook user’s News Feed displayed a question: “Does this post contain hate speech?” The user was then given the option to click “yes” or “no.” Clicking “yes” then showed various options including “hate speech,” “TP1” and “TP2,” perhaps show...
ADWEEK
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State government spending on taxpayer-funded advertising has increased significantly with more than $105 million splashed on ads in the financial year before the state election. By comparison, the government spent $82.4 million in the previous financial year of 2016-17. The latest government report on advertising showed the Andrews government spent $357.6 million on advertising between 2014 and 2018.However, the government maintains it spent $50 million less than its Coalition predecessor over f...
THE AGE
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International digital media specialists, NMPi announces a new partnership with the Malta-based entertainment company, Hero Gaming to optimize paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the account and implementing its suite of solutions to ensure ads are both appropriate and relevant to the user. NMPi was tasked with ...
MARTECH SERIES
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The supporters of an open, democratic internet, funded mainly by advertising, are facing some big questions about how their vision will unfold. A freely accessible digital world, where websites and social networks are open to all, is the dream of many. But critics wonder if this is desirable or even possible....
THEGUARDIAN
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