eBay Advertising will run a ‘Programmatic Only Week’ between 6th and 12th February 2017, serving only ads bought on a programmatic basis, and only accepting bookings made programmatically.Revealing that over two thirds (69%) of its top advertisers now buy 90% or more of their adverts programmatically, eBay Advertising is encouraging its advertiser and agency partners to seize the opportunity to review their programmatic capabilities, identifying what still needs to be done to unlock ...
NETIMPERATIVE
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Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. Of the announcement, HubSpot Channel Account Consultant, Juan Montoya, said, “We are thrilled to welcome Cacao Media to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to inbound makes th...
MARTECHSERIES
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The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another trade group, the Data & Marketing Association (formerly the Direct Marketing Association).The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The integration is scheduled to be completed as of July 1, 2018, and will create the single largest t...
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Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. The firm revised its annual U.S. digital advertising estimates and now projects Amazon will rake in $4.61 billion in 2018. Previously, it thought the company was only going to make $2.89 billion. More importantly, Amazon will take the third spot behind Google and Facebook. While Amazon will still only make up 4.15 percent of total U.S. digital ad revenue, it's...
CNBC
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A pro-life film will tell the real story of the lies and manipulation that led to decriminalized abortion in the United States. The movie, called simply Roe v. Wade, documents the inside story behind the U.S. Supreme Court's 1973 Roe v. Wade decision, which made abortion legal throughout the country. Roe v. Wade is expected to come to theaters later this year, but the exact release date is unknown. The movie tells, in part, of a conspiracy to push for legalized abortion through pro-abo...
CHURCH MILITANT
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BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category, the only player to do it. Meanwhile the Top 10 Brands list saw online retail players Amazon India and Snapdeal returning to it. BARC’s Top 10 Brands list saw quite a few new players but Amazon.in continued to remain at the top with 11,592 insertions. Among the ones who entered the list are TVS Apache RTR 200 4V, Harpic...
EXCHANGE4MEDIA
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