The advertising of high fat, salt, or sugar (HFSS) food or drink products targeting under-16s has been banned across all non-broadcast media, UK advertising regulator the Committee of Advertising Practice (CAP) has announced....
BUSINESSINSIDER
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Just a day after the loss of her daughter Carrie Fisher, the actress Debbie Reynolds has died. Fisher herself had commented on her mother's frail health in recent months, and Reynolds finally suffered a stroke yesterday. She was 84. Born Mary Francis Reynolds in 1932, she was raised in Texas, and moved to Burbank, California with her family when she was 16....
EMPIREONLINE
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WhiteOps, a U.S. cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6 million and $5.2 million a day — as much as four times what The New York Times makes from advertising. The announcement should be a warning to anyone entrusted with a corporate budget to spend on online marketing: There’s a good chance your wares will never be seen by a human....
THE-JAPAN-NEWS.COM
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Indian ad world is extremely vibrant and always abuzz with work that is creative, quirky, emotive as well as humorous. The work is an attempt that brands make to connect with their target consumers. While some just fulfill the brand's purpose, some successfully make an impression in the mind of the masses....
ADAGE INDIA BUREAU
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A new local search study finds Google’s Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types. BrightLocal monitored 5,500 local searches to compile this data, studying where people click on local SERPs as well as their reasons for doing so. Here is a summary of key findings from the study. When LSAs are present, clicks on all search types are affected compared to when LSAs are not presen...
SEARCH ENGINE JOURNAL
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Mobile continues to eat desktop, but advertising spend on the platform hasn’t kept up with the amount of time spent on it. That’s changing. Mobile advertising will account for 63 percent of online spend and 26 percent of total media spend by 2019 — more than all traditional media, except TV, combined, according to Zenith’s latest ad forecast. That counts all display ads delivered to smartphones and tablets, much of which is driven by programmatic advertising, but also inc...
DIGIDAY
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