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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Ackerman McQueen


Ackerman McQueen is equal parts production studio, digital shop, media company and business consultant. We create customized video programming and digital platforms that reach targeted audiences and maximize the influence of our clients’ brands.Our company’s 75+ year history began in the days of traditional advertising, but has evolved to meet modern demands. In the 1990s, we became pioneers on the leading edge of video streaming technology, and we’ve remained there ever since.Today we have 225+ employees, five offices located in Oklahoma City, Tulsa, Dallas, Colorado Springs, and Washington, D.C., and an average client tenure of twelve years. We are a full-service, in-house agency dedicated to moving our clients and our business toward the future.

RELATED NEWS


4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous vehicle and calling up Amazon Alexa to prep for dinner. A holographic display appears on your dashboard and directs you through the steps of a recipe, based on your diet preferences and meal history, as you drive to Whole Foo...
DIGIDAY
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Trust between advertisers and their agencies may be at an all-time low, but insurance firm Direct Line Group is relying on its media agency to help it set up a programmatic buying unit. Six weeks ago, DLG and its agency, WPP-owned MediaCom, formed a programmatic buying unit for the advertiser. Now, DLG can tweak the CPM it gives to publishers based on the average viewability rates....
DIGIDAY
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Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continues to evolve. Eunice Kim, media planner at Toyota North America, spoke with eMarketer’s Sean Creamer about how changes in programmatic advertising are creating new opportunities for brands....
EMARKETER
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As reported by The Western Journal, in what many are calling the “Facebook purge,” Facebook announced on Thursday that it removed over 800 political pages and accounts in a clamp down on what the social media company calls “inauthentic behavior” in the lead-up to the midterm elections next month. Facebook did not release the full list of pages impacted by this action. Upon being asked, Facebook refused to disclose the full list. The following is a list of 185 pages that a...
THE WESTERN JOURNAL
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Amazon continues to build up its advertising business and analysts, and industry insiders and analysts are taking notice. Advertising agency Merkle, for example, has begun analyzing Amazon’s impression share for home goods product listing ads....
MEDIAPOST
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Interpublic’s MAGNA, the IPG Media Lab and Twitter have released the results of a study they conducted that examined how the location of video ads on the social site impacts effectiveness.The study examined key differences in effectiveness between Twitter’s Promoted Video ad placements: First View (Promoted Video at the top of the timeline) and “standard view” (Promoted Video throughout the timeline), among other things....
MEDIAPOST
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...