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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Accordant Media


Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. 

Through a unique combination of sophisticated data management and activation technologies, expert service and industry-leading transparency, we give marketers more insights and accountability to drive (cost) effective results at scale. Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick.

RELATED NEWS


A series of policy changes at Amazon that detail how advertising will be supported within Alexa’s voice-enabled apps, called “Skills,” have now had their first casualty: VoiceLabs. The startup was the leading way for third-party developers to make money from their Alexa applications, through the use of VoiceLab’s “Sponsored Messages.”Unlike traditional audio ads – such as those used by podcasters – these brief ads were designed to be interactive....
TECHCRUNCH
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Collective, the ad technology leader and programmatic media pioneer, today announced that it has formally rebranded its ad network business as Compass | by CollectiveTM, bringing transparent, programmatic advertising solutions to its clients and laying the foundation for future growth. Compass campaigns will be powered exclusively by VistoTM | by Collective, the company’s groundbreaking, platform-agnostic enterprise advertising hub....
HTTP://WWW.COLLECTIVE.COM
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Google Inc. said in a letter to senators that it still allows app developers to scan and share data from users' Gmail accounts. The letter, which was sent in July in response to questions posed by top Senate Republicans about potential misuse of information in user emails, said that while Google stopped scanning emails for ad targeting, developers still have access to accounts. Google released the email to the public on Thursday. Susan Molinari, Google's vice president for public policy ...
THE HILL
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Sky and Virgin Media are close to a landmark deal to join forces in the advertising market, in a move meant to challenge local media and tempt spending away from Google and Facebook.The pay-TV and broadband rivals are in advanced discussions over a partnership that will effectively mean Virgin Media will join Sky’s Adsmart targeted advertising network, industry sources revealed....
THE TELEGRAPH
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So, finally Patanjali decided to play dirty against the MNCs and got rapped for it by the High Court. A soap ad for Patanjali decided to make direct attacks on the various soaps of Hindustan Unilever Limited like Lux and Pears. I don't know how good Patanjali's marketing history is, but when they attacked Lux they attacked an institution. The first Lux ad was written by Helen Landsdowne Resor ( 1886-1964 ) of JWT who was the wife of Stanley Resor, CEO of J Walter Thomspon until 1955....
ADAGE INDIA
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Amazon.com Inc. (AMZN) subsidiary IMDB plans to roll out a free, ad-supported streaming service for Fire TV later this week. CNBC, citing people familiar with the situation, said IMDB is in talks with at least three media companies about creating a library of past movies and TV shows. The new service, which is expected to be announced at Advertising Week in New York City this week, was described as similar to Roku Inc.’s (ROKU) the Roku Channel and some parts of Hulu. Sources said users wo...
INVESTOPEDIA
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.