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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Accordant Media


Accordant Media makes advertising investments more successful for marketers by unlocking the value of audience data. 

Through a unique combination of sophisticated data management and activation technologies, expert service and industry-leading transparency, we give marketers more insights and accountability to drive (cost) effective results at scale. Our comprehensive Accordant ATS™ solution has helped us attract leading marketing teams as our clients. Accordant, founded in 2010, was established by digital industry leaders from Avenue A | Razorfish, Aegis Media, Akamai and DoubleClick.

RELATED NEWS


Boise-based Balihoo, the leading provider of local-digital advertising technology and services, has been named to OUTSIDE’s Best Places to Work 2016. The company has reappeared on the list at #69, after being recognized in 2013 and 2014. Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead an active lifestyle, are eco-conscious, and prioritize giving bac...
BALIHOO, INC.
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Facebook is going back to school: The social network announced an initiative that will see a group of scholars analyze the impact of social media on elections. Vice president of communications and public policy Elliot Schrage and director of research David Ginsberg announced in a Newsroom post that the initiative will be funded by the John and Laura Arnold Foundation, the Democracy Fund, the William and Flora Hewlett Foundation, the John S. and James L. Knight Foundation, the Charles Koch Founda...
ADWEEK
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Over the past couple of years, identity graphs—and all the audience data needed to power them—have become critical to see what individual consumers do across their devices. But attitudes toward this data vary throughout the industry. eMarketer’s Lauren Fisher spoke with Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, about why two disparate schools of thought on audience data will emerge in 2018....
EMARKETER
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Facebook has introduced the ability to share 3D photos that can be viewed by anyone with the mobile app. Users can also view 3D photos in VR on the Oculus Go and Oculus Rift. Capturing 3D photos is limited to users with a dual-lens camera on their smartphone. The technology works by capturing the distance between the subject in the foreground and background, which is why a dual-lens camera is necessary. Users first have to take a photo in portrait mode on their device. Then they can share the ph...
SEARCH ENGINE JOURNAL
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The in-app advertising market has changed quickly in just the past 12-18 months. Consider: Q1 2017 was a record-breaking quarter for app stores, with 15% download growth year-to-year. All told, there were 25 billion downloads in Q1 of this year. Consumer spending on and within apps was $15 billion in Q1 2017, representing 45% year-to-year growth.
...

BUSINESS 2 COMMUNITY
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While most focus is on Facebook’s travails in Washington, the real threat for Facebook looms in Europe. The General Data Protection Regulation kicks in May 25, and it is poised to change how Facebook targets ads. If anything, the level of public scrutiny on Facebook, thanks to the Cambridge Analytica scandal, has solidified that fact and put the kibosh on questions about whether Facebook will sail unhampered through GDPR compliance. Facebook will no longer be able to process news feed post...
DIGIDAY
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...