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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Alma


Alma Anchored in the strong belief that brands - like people - have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates.

RELATED NEWS


Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics company iSpot.tv. This makes Facebook a top-20 TV ad buyer in the U.S. during that time period, spending more than typical TV advertisers such as Paramount, Walmart and Samsung in that time period, accordi...
DIGIDAY
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Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 percent share in the company, buying out a number of prior investors in the process and expanding its rivalry with Amazon to a new horizon. The investment capital also includes $2 billion in new equity fu...
TECHCRUNCH
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In its effort to boost the appeal of its website with lifestyle imagery, Walmart is adding influencer content to its website. The retail giant is working with influencer agency Collective Bias and content service provider Rich Context to bring influencer-created photos, videos and, depending on the product, recipes to select product pages. All influencer content appears below product images and the product information on each page and is different depending on the product. On Walmart.com’s...
DIGIDAY
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Online marketplace eBay has ramped up its ad budgets in recent years culminating in the ‘Fill Your Cart with Colour’ campaign, but it has failed to deliver on key metrics such as brand consideration according to the company’s chief executive. The push came as part of critical turnaround strategy following the split from PayPal where it was forced to slash over 2,000 jobs and restructure of a number of divisions, including sales and marketing. The launched the global advertising...
THE DRUM
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Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. “More than a hundred years ago, [the] Sears catalog promised the lowest prices on its goods … Macy’s in the early 20th [century] was also a price cutter and promised the lowest prices,” said Vicki Howard, visiting fellow in the Department of History at the University of Essex. Amazon doesn’t ...
ADWEEK
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Sir Martin Sorrell is set for a return to the London stock market just weeks after leaving advertising giant WPP. He is taking charge of a shell company, Derriston Capital, which will become a new advertising venture, S4 Capital. Sir Martin, 73, the driving force behind 33 years of dealmaking at WPP, stepped down in April after the board investigated claims of misconduct. He said S4 Capital aimed to build a "multi-national communication services business". "There are significant o...

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There's a wealth of female comedy talent out there, so let's tap into it and inject some humour back into our creative output, says Grey London's creative chief. It's 2018 and advertising isn’t quite what it used to be. You can’t call your PA "sugar tits" or hire your talentless son. You can’t have a post-pitch grope in the edit suite or make the occasional racist joke "just for bantz". HR is preventing you from recruiting from your alma mate...
CAMPAIGNLIVE
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For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon was best served pouring money into the logistical nuts and bolts that have turned his company into the Walmart of the web. More recently, investors have found solace in the company's profitable cloud services business, which has helped offset losses in e-commerce. Still, for the past five years, Amazon's average profit margins have languished at about 1 percent....
ADAGE INDIA
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Bollywood star Salman Khan turns 52 today. A superstar to his followers and fans, Salman Khan has been associated with brand ads for Campa Cola, Limca Soft drink, Hero Honda bikes and Double Bull shirts well before he entered the film Industry. Even after he became a superstar, he never showed interest in promoting himself as a brand, but he was signed for Thums Up in 2002 and continued until its contract was over. Later he was the brand ambassador of the soft drink Mountain Dew with whom he end...
ADAGE INDIA
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Amazon, Walmart and Kroger are no longer just mass retailers. They’re becoming media owners, too, offering their brand suppliers point of sale advertising opportunities. An increasing number of companies like Procter & Gamble and GSK are adapting their merchandising and marketing in response. George Manas, president of Omnicom-owned Resolution Media, manages more than $3.4 billion in ad spending and focuses on integrating search, social, programmatic and commerce into media planning an...
DIGIDAY
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...