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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

MaxPoint


MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.

RELATED NEWS


Mobile advertising accounted for 57.7 percent of all digital ad impressions served by MaxPoint (NYSE: MXPT) between November 26 and December 25, 2015, versus 30.6 percent during the same period in 2014. According to MaxPoint’s analysis, location-targeted advertising on phones and tablets amounted to approximately 85 percent of its customers’ mobile ad spend with the company during the 2015 holiday season....
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MaxPoint (NYSE: MXPT) today announced the expansion of its programmatic Digital Zip® technology to France, Germany, Italy and Spain. The company has mapped over 30,000 new micro-neighbourhoods, or Digital Zips, giving clients the ability to reach consumers at scale with campaigns across Europe.The introduction of European programmatic marketing capabilities marks a shift in the EU, where advertising coordinated directly with large publishers has been the norm. Instead, MaxPoint’s data-...
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MaxPoint (Nasdaq: MXPT) today announced a strategic alliance with Adobe Audience Manager, the data management platform (DMP) within Adobe Marketing Cloud. Through this integration, marketers will be able to access MaxPoint’s unique real-time location and purchase intent insights, enabling them to leverage MaxPoint’s proprietary data across all of their marketing activity....
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MaxPoint (Nasdaq: MXPT) today announced a data integration partnership with LiveRamp™, the leading provider of data connectivity and onboarding services. The partnership powers smarter advertising decisions by making MaxPoint’s unique data available within a marketer’s preferred platforms for targeting, measurement and data management....
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"We continued to execute strongly across our strategic initiatives during the quarter, expanding the reach and accessibility of our data, while getting closer to our clients and growing internationally," said Joe Epperson, MaxPoint's Co-founder and CEO. "Today we are announcing partnerships with Adobe and LiveRamp that dramatically expand the universe of customers that can reach MaxPoint's data and intelligence. We're excited about the potential of these new partnershi...
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MaxPoint (Nasdaq:MXPT) today announced that it has won the 2017 Interactive Advertising Bureau IAB) Sales Excellence Award for a Small to Medium Size Sales Organization. With this award, advertiser and agency buyers honor the team they feel best demonstrates exemplary leadership and achievements in digital advertising sales. The recognition spotlights MaxPoint’s mission to continually engineer its marketing products and more closely integrate with its customers, including many of the natio...
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.