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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Alma


Alma Anchored in the strong belief that brands - like people - have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates.

RELATED NEWS


We have a tiny ad business, Chief Executive Officer Doug McMillon told investors in October. It could be bigger. With about 300 million shoppers visiting its stores each month, according to Forrester Research, and millions more on its websites, Walmart draws in more people than Google, Facebook or Amazon. That audience, and the purchase data they generate, are catnip for big advertisers like Coca-Cola Co. and Kraft Heinz Co. But Walmart and other retailers historically haven’t done enough ...

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Anthony Soohoo, svp and group gm of Walmart eCommerce, wrote in a blog post Friday that the brand is geared at customers who want trendier furniture pieces at a lower price; it’s also a response to a 35 percent increase in visits to its Walmart.com’s home products page. Modrn will be sold through Walmart.com, Jet.com and Hayneedle, with prices ranging from $199 to $899 for product categories including sofas, beds, bar furniture, indoor and outdoor dining and chairs....
DIGIDAY
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Flipkart and its group companies Myntra and PhonePe have significantly increased their television advertisements since August when they got acquired by US retail giant Walmart. It is important to note that during this period Flipkart and Myntra were also promoting their sale events. Last time Flipkart launched a branding campaign it was with a tagline ‘Ab Har Wish Hogi Poori’ when it spent huge marketing dollars to create brand awareness. Since then, they have focused on trimming mar...
THE ECONOMIC TIMES
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Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics company iSpot.tv. This makes Facebook a top-20 TV ad buyer in the U.S. during that time period, spending more than typical TV advertisers such as Paramount, Walmart and Samsung in that time period, accordi...
DIGIDAY
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Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 percent share in the company, buying out a number of prior investors in the process and expanding its rivalry with Amazon to a new horizon. The investment capital also includes $2 billion in new equity fu...
TECHCRUNCH
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In its effort to boost the appeal of its website with lifestyle imagery, Walmart is adding influencer content to its website. The retail giant is working with influencer agency Collective Bias and content service provider Rich Context to bring influencer-created photos, videos and, depending on the product, recipes to select product pages. All influencer content appears below product images and the product information on each page and is different depending on the product. On Walmart.com’s...
DIGIDAY
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Online marketplace eBay has ramped up its ad budgets in recent years culminating in the ‘Fill Your Cart with Colour’ campaign, but it has failed to deliver on key metrics such as brand consideration according to the company’s chief executive. The push came as part of critical turnaround strategy following the split from PayPal where it was forced to slash over 2,000 jobs and restructure of a number of divisions, including sales and marketing. The launched the global advertising...
THE DRUM
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Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. “More than a hundred years ago, [the] Sears catalog promised the lowest prices on its goods … Macy’s in the early 20th [century] was also a price cutter and promised the lowest prices,” said Vicki Howard, visiting fellow in the Department of History at the University of Essex. Amazon doesn’t ...
ADWEEK
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Sir Martin Sorrell is set for a return to the London stock market just weeks after leaving advertising giant WPP. He is taking charge of a shell company, Derriston Capital, which will become a new advertising venture, S4 Capital. Sir Martin, 73, the driving force behind 33 years of dealmaking at WPP, stepped down in April after the board investigated claims of misconduct. He said S4 Capital aimed to build a "multi-national communication services business". "There are significant o...

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There's a wealth of female comedy talent out there, so let's tap into it and inject some humour back into our creative output, says Grey London's creative chief. It's 2018 and advertising isn’t quite what it used to be. You can’t call your PA "sugar tits" or hire your talentless son. You can’t have a post-pitch grope in the edit suite or make the occasional racist joke "just for bantz". HR is preventing you from recruiting from your alma mate...
CAMPAIGNLIVE
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.