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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

AreaOne Ltd.


Founded in 2011 to leverage the tectonic shift taking place in the advertisingtechnology landscape, we’ve built a comprehensive programmatic platform to meet the emerging needs of data driven performance marketers. Across the US, Europe and Asia, our people and cutting edge technology platforms deliver outstanding business results across social and mobile channels, leveraging human creativity and intelligence, enhanced by algorithmic speed, precision and scale. We offer deep strategic insight, absolute data transparency and hands on expertise and support to ensure the success of your customized programs. Some of the world’slargest technology companies, app developers, e-commerce platforms, and brand rely on us to unlock previously unavailable business value.

RELATED NEWS


AT&T Inc. is in talks to buy digital ad firm AppNexus, which would likely signal the company's plans to challenge advertising titans Alphabet Inc. and Facebook Inc., Cheddar reported. AppNexus is privately held and has raised an estimated $344 million, according to FactSet.
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Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has been selected by Boys & Girls Clubs of America (BGCA) as agency of record to launch the organization’s direct response strategy. BGCA, one of the nation’s largest, longest running, and leading youth development organizations, looks to Merkle as a strategic advisor as the organization seeks to advance its mission and build meaningful donor relationships....
MERKLE INC.
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The cash-strapped Bruhat Bengaluru Mahanagara Palike (BBMP) is chasing advertising agencies for dues in tax, penalty and interest totalling Rs 331 crore. With advertisements now a High Court-monitored issue, the civic body has deployed 68 assistant revenue officers to ensure ad agencies cough up the dues.Interestingly, the Rs 331-crore demand is higher than the BBMP's target from advertising revenues for the 2016-17 at Rs 145 crore....
INDIATIMES
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The move dovetailed with the company’s shift from retail business to B2B sales. In a classic conflation of professionalism and formality, MetLife seemed to think its B2B advertising was no place for a cartoon character.What MetLife and many other B2B brands seem to forget is that people who work in business are humans, too. And while business decisions are supposedly made based on purely rational considerations, that’s far from the truth. This fundamental misunderstanding underlying ...
THE DRUM
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JCDecaux SA (Euronext Paris:DEC), the number one outdoor advertising company worldwide, announced today that its Dutch company, JCDecaux Netherlands, has been awarded the 5 year exclusive contract for the entire portfolio of outdoor advertising assets owned by the Rotterdam Public transport company RET, one of the largest in the country.
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NASDAQ
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Tierney Wilson, director of digital strategy for the agency January Digital, recently got what was once an unusual request. A makeup company asked how it could negotiate its co-op ad dollars with department stores to make sure the dollars were spent a certain way....
DIGIDAY
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...