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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

AreaOne Ltd.


Founded in 2011 to leverage the tectonic shift taking place in the advertisingtechnology landscape, we’ve built a comprehensive programmatic platform to meet the emerging needs of data driven performance marketers. Across the US, Europe and Asia, our people and cutting edge technology platforms deliver outstanding business results across social and mobile channels, leveraging human creativity and intelligence, enhanced by algorithmic speed, precision and scale. We offer deep strategic insight, absolute data transparency and hands on expertise and support to ensure the success of your customized programs. Some of the world’slargest technology companies, app developers, e-commerce platforms, and brand rely on us to unlock previously unavailable business value.

RELATED NEWS


Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...
SEARCH ENGINE JOURNAL
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In this day and age, consumers have become more and more reliant on personal reviews and opinions – as opposed to traditional ads and marketing materials – when making decisions. Whether it be where to vacation, what hotel to stay at, what video game to buy, what clothes to purchase, what restaurants to eat at, etc., user reviews and comments on the seemingly infinite social media platforms and apps are usually the first place users turn to for advice. The reason we do this is obviou...
LEXOLOGY.COM
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In some cases, ISPs are advertising services as fibre that rely on slower copper wires for the final link to a customer's home.The probe has been prompted by consumer complaints and calls from MP Matt Warman to investigate.Mr Warman said ISPs were misleading customers by giving them copper when they expected fibre....
BBC
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Indian ad world is always abuzz with work that is creative, quirky, emotive as well as humorous. The work is an attempt that brands make to connect with their target consumers. While some just fulfil the brand's purpose, some successfully make an impression in the mind of the masses....
ADAGE INDIA
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Facebook announced Wednesday it was expanding its offerings of local news alerts to 400 US cities and is now testing the feature in Australia. The "Today In" section first unveiled by Facebook in January offers users "local alerts from relevant government pages" which may include information city council meetings, crime or weather, for example. Facebook's move comes amid a decline in the number of local news organizations, leading to what some researchers call "news ...
DIGITAL JOURNAL
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MaxPoint (NYSE: MXPT) today announced the expansion of its programmatic Digital Zip® technology to France, Germany, Italy and Spain. The company has mapped over 30,000 new micro-neighbourhoods, or Digital Zips, giving clients the ability to reach consumers at scale with campaigns across Europe.The introduction of European programmatic marketing capabilities marks a shift in the EU, where advertising coordinated directly with large publishers has been the norm. Instead, MaxPoint’s data-...
HTTP://MAXPOINT.COM
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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...