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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Advertising Research Foundation


The Advertising Research Foundation (The ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.

RELATED NEWS


Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to drive awareness or consideration, rather than clicks and conversions. Google reminds advertisers that TrueView for action ads are still the best option for driving conv...
SEARCH ENGINE JOURNAL
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Last month, Bing Ads introduced their answer to Google Ads Scripts. By now their scripts have gone into open beta so all advertisers worldwide will find them in the Bulk Operations section of their accounts.
At the time of the launch, I shared a sample script to report account-level Quality Score. But it was quickly clear that I would need to come up with some nifty coding tricks to work around current limitations like the lack of support for labels, spreadsheets, or emails. So this month...

SEARCH ENGINE JOURNAL
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Many within the media industry weren’t exactly surprised when Verizon announced this week that it was seeking a massive write-down on AOL and Yahoo. The telecom giant acquired the two companies in 2015 and 2017, respectively, paying a combined $9 billion for the privilege. Shortly after the Yahoo acquisition, Verizon merged the two into a single brand it called Oath. Helming this ship was AOL CEO Tim Armstrong, and he now oversaw a vast array of properties that included HuffPost, TechCrunc...
NEW YORK MAGAZINE
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The collective value of digital media brands including Huffington Post, Yahoo, and AOL, which once had a stock market capitalization of more than $200bn (£158bn), has been slashed to only $200m by their parent Verizon. The US telecoms company has taken a $4.6bn charge on the goodwill value of Oath, the digital media subsidiary that houses properties including HuffPo, Yahoo, and AOL, leaving it worth about $200m on paper. In a filing with the Securities and Exchange Commission, the US stock...
THE GUARDIAN
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Facebook is now testing ads in search results, which are available to businesses in the automotive, retail, and e-commerce industries. The ads will be displayed to users in the United States and Canada. Facebook search ads may be expanded to more countries based on the results of this initial test. It’s fair to say that Facebook is now offering an ad product that competes with Google’s search ads. Although Facebook search ads will obviously be limited to appearing on Facebook, they a...
SEARCH ENGINE JOURNAL
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A new research document is added in HTF MI database of 117 pages, titled as ‘Europe Spectacular Outdoor Advertising Market Report 2018’ with detailed analysis, Competitive landscape, forecast, and strategies. The study covers geographic analysis that includes regions like Region, Germany, United Kingdom, France, Italy, Russia and important players/vendors such as JCDecaux Group, Clear Channel Outdoor, Outfront Media, Lamar Advertising, Focus Media Group, Stroer Media AG, Exterion, AP...
TRIBUNE UPDATES
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Market Intelligence Data launched a report, and the title is "Global Outdoor Advertising Sales Market 2018 Insights and Trends". The reputed Market Intelligence Data Inc company has completed the in-depth report on the Outdoor Advertising Sales Market industry, and the comprehensive report focus on the current trends of the market and they have also predicted the future market. The detailed analysis provides information about the current market growth rate, and it also predicts the fut...
SMARKSON
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International digital media specialists, NMPi announces a new partnership with a Malta-based entertainment company, Hero Gaming to optimize paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the account and implementing its suite of solutions to ensure ads are both appropriate and relevant to the user. NMPi was tasked with cr...
MARTECH SERIES
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A growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business Bureau. The organization completed a months-long "sweep" this month. It reviewed 260 individual businesses and generated 28 formal BBB advertising review cases. Among the "most frequent and egregious violations" of the BBB's Code of Advertising are the use of guarantees and warranties without disclosing the details ...
THE DENVER CHANNEL
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Adaptly is a digital advertising company launched in 2010. It houses a myriad of self-serving tools for running ads across various social networks. Tech giant Accenture has recently announced that it will be acquiring Adaptly. The financial deal hasn’t yet been disclosed by any party. As of now Adaptly has 150 employees and works with advertisers like Chico’s, Mazda, Prudential and Sprint. The company has mostly stayed out of headlines for the past few years. In a blog post, co-found...
BLOCKINSPECT
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...