home.aspx
 
EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Research Foundation


The Advertising Research Foundation (The ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.

RELATED NEWS


Manu Kumar Jain has been leading Xiaomi India since 2014 and the company has achieved a huge success which also results in Xiaomi becoming the India’s biggest smartphone vendor. At the Pitch Madison summit, Xiaomi Vice President, MD, Manu Kumar Jain spoke about Xiaomi: Innovation at its best. He also spoke about how they built the brand with their minimal marketing expenditure....
EXCHANGE4MEDIA
READ MORE

Across all verticals globally, Google Shopping ads captured 36 percent of search spend in Q4. Isolating accounts buying in USD currency, Shopping ads accounted for 27 percent of spend in Q4, down slightly from 28 percent in Q3, Marin found....
SEARCHENGINELAND
READ MORE

The new standards follow a review of the impact of gambling advertising on people under the age of 18, which found that exposure to gambling ads that comply with the UK’s Advertising Codes are unlikely to harm under-18s.The ASA noted, however, that targeted restrictions are still required to address the potential risks associated with irresponsible advertising....
GAMINGINTELLIGENCE
READ MORE

The Interactive Advertising Bureau, noting a recent trend of direct-to-consumer brands online, is making an effort to bring those brands into the organization both as members and within the organization’s board....
ASSOCIATIONSNOW
READ MORE

According to the Gartner CMO Spend Survey 2018-19, three tried-and-true digital media categories — paid and organic search, website and email represent 25% of the average marketing expense budget. This fact translates to over four million advertisers using Google Ads and over five million businesses advertising on Facebook each month as companies reallocate marketing dollars to where their consumers are spending time - online. Marketing leaders are spending advertising dollars where it&rsq...
GLOBENEWSWIRE
READ MORE

eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million daily active users, up from 400 million in June 2018 [Statista January 2019]. With viewers consuming video content like never before and media buying simplified by Facebook and Google UAC, ad creative is now the clear driver of performance. It’s imperative for advertisers to quickly and efficiently develop and manage video creative at sca...
MARTECHSERIES
READ MORE

LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to target their marketing efforts to a global audience at scale. LiveRamp rapidly expanded its capabilities from single-channel to multi-channel data extraction to now include Connected TV measurement method...
MARTECHSERIES
READ MORE

The Nielsen DMP provides FreeWheel Markets with Nielsen media and purchase data segments, deep audience insights and segmentation that improve targeting accuracy by automatically adapting to changes in consumer media and buying behavior. The Nielsen DMP and FreeWheel’s server-to-server integration enables delivery of campaign optimizations in real time across all CTV, OTT and digital video channels, thereby improving campaign responsiveness and performance....
MARTECHSERIES
READ MORE

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards cover all digital media including social networks and other online platforms....
MARKETINGWEEK
READ MORE

Underwear company ThirdLove doesn’t work with agencies to buy ads, except for when it’s buying TV ads. You have to go through an agency. It’s almost impossible to buy [TV] directly yourself,” said Dave Spector, co-founder and co-CEO of ThirdLove, in an interview at the Interactive Advertising Bureau’s Annual Leadership Meeting in Phoenix, Arizona....
DIGIDAY
READ MORE

EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...