Junk food advertising is to be banned across all children's media – including online and social – in a landmark decision to help tackle childhood obesity. The new rules will ban the advertising of food or drink high in fat, salt or sugar (HFSS) across all non-broadcast media targeted at under-16s from July next year, the Committee of Advertising Practice (CAP) said....
INDEPENDENT
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It's official: Amazon is the second American company to achieve a valuation of more than $1 trillion. Shares of the e-commerce giant gained about 2% in trading Tuesday to hit an all-time high of $2,050.27. Multiplied by the current number of shares outstanding - 487,741,189 - that puts the company's book value just over the same symbolic milestone that Apple hit less than one month ago. One trillion is a difficult number to imagine, regardless of what's being counted. And even less s...
BUSINESS INSIDER
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Hundreds of Amazon employees have called on CEO Jeff Bezos to stop the company from advertising on the far-right site Breitbart News.“Amazon funding Breitbart has been a point of discussion for employees continuously for many months both on email lists and in person, as well as with our neighbors, friends and family,” the email stated. “It is influencing employee morale and possibly even employee retention.”...
NEWSWEEK
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Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve Amazon ads. But working directly with big brands for bigger media buys, without agencies in the process, is a new phenomenon for Amazon. The company is increasingly sending its burgeoning sales team to directly meet with marketers and chief marketing officers, according to people familiar with the matter. It’s espe...
DIGIDAY
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Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.To get this right, it’s important to understand the distinct role of both brand and advertising and how they can work together harmoniously....
CMO
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Police said a man by the name of Frank Cusano of Waterbury is approaching local businesses to buy advertising space in a business magazine called "The Windsors."Police said they have interacted with Cusano in the past about similar business ventures, but more businesses are now coming forward to make complaints, so they want to make the public aware of the situation....
FOX 61
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