A few days after the March 22 terror attack outside the British parliament, hundreds of ISIS videos emerged on YouTube, hailing the onslaught on civilians. While some glorified the actions of terrorist Khalid Masood, who stabbed a police officer to death, others showcased jihadist messages and scenes of violence. But these videos featured one other thing: advertisements by unsuspecting brands....
THE INDIAN EXPRESS
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The two firms received their certification seal after it was verified that they had applied Jicwebs' anti-fraud Good Practice Principles aimed at reducing the risk of fraudulent ads being served. Jicwebs is made up of the Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, ISBA, and the Institute of Pratitioners in Advertising (IPA).
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CAMPAIGN
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Ogilvy & Mather Singapore (O&M) was named Digital Agency of the Year at the Gong Creative Circle Awards 2016, taking home 24 awards including 8 Golds, 7 Silvers, 5 Bronzes as well as the highly coveted Best of Show awards in the Mobile and Direct categories for Singtel and Allianz respectively. Other clients scoring metal included Unilever, Toys ‘R’ Us’, OOGACHAGA and The Life Foundation. Augustus Sung was named Young Copywriter of the Year.Chris Riley, Group Chairman, ...
WPP
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Doug has been working with The Herald-Sun staff since the acquisition at the beginning of the year and has helped streamline operations, support the sales goals and work with all departments for a smooth transition,” Sara Glines, publisher of the News & Observer and The Herald-Sun said in a note to the staff.Rogers will oversee daily operations in Durham on a day-to-day basis. He will temporarily retain responsibility for direct marketing functions for both the News & Observer and ...
HERALD SUN
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For India’s internet companies, advertising on Google is becoming increasingly expensive as more traditional offline businesses are now taking to campaigning on the web. In the past five years, prices for keywords on Google’s AdWords platform have gone up three to five times in certain verticals. While the bulk of this increase was driven by cash-flush start-ups willing to burn millions to woo customers, prices remain high owing to demand from traditional offline players. While inter...
BUSINESS STANDARD
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LONDON, The British government was the highest spending political Facebook advertiser in the U.K. last week, shelling out almost £97,000 advertisements seeking support for its deal taking Britain out of the European Union. The figures, published by Facebook on Monday in a new weekly political advertising report, also reveal that the ruling Conservative Party spent £40,000 between December 2 and December 8, and U.K. Prime Minister Theresa May spent £1,659 in the same period....
POLITICO
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