Advertising spending in Romania may reach EUR 366 million in 2016, up 10% compared to 2015, chiefly determined by higher than expected investments in TV advertising, according to revised estimates by local media agency Initiative Romania, which publishes the annual Media Fact Book report....
ROMANIA-INSIDER
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Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS), offering IAS Enhanced Video Quality Metrics on its demand-side platform (DSP) to ensure the quality of pre-roll ad placements.“A significant portion of today’s in-banner inventory is mislabeled. With IAS we now have an integrated solution to solve this problem,” stated Simon Hayhurst, SVP of product and business development at Rocket Fuel....
HTTP://WWW.MEDIAPOST.COM
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Snapchat’s ad rates have taken a hit since it started selling ads programmatically. CPMs for Snapchat inventory that’s sold in open auctions run between $3 and $8, according to three ad buyers requesting anonymity. Those rates are similar to what’s found on Facebook, but the difference with Facebook is that it has much more scale....
DIGIDAY
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Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s also opened up for an audit from the Media Rating Council.) Similarly, none of the new metrics t...
TECHCRUNCH
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Consumers are bombarded with advertising online so perhaps it's little wonder that they express dislike for the interruptions or distractions. While 33% of consumers in the UK said they dislike be exposed to ads on search engines and online video services, and 30% dislike ads in news and articles online, just 14% said they disliked seeing ads in printed media such as newspapers and magazines....
BIZREPORT
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Google is promising advertisers access to more granular data on their ad campaigns, along with more flexible and powerful tools to track the performance of their advertising spending.The search giant is rolling out a new ad measurement product called Ads Data Hub which is designed to make it easier for marketers to get in-depth information on ad campaigns....
BUSINESS INSIDER
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