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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

GSW Advertising


As one of the world’s ten most-awarded healthcare advertising agencies, GSW Worldwide is hellbent not to replace the same old with the same old. This is achieved through a provocative premise – if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity, and authenticity. We call it "speaking people."

RELATED NEWS


If you are looking to improve the visibility of your brand both online and in the minds of your consumers, you should bet on positioning strategies that allow you to differentiate yourself from your competitors. With the right positioning on the internet, you will be able to appear in the top positions of Google and project the desired image among your consumers. If you want to know what a positioning strategy is, how to choose the best positioning strategies and some types and examples of brand...
BUSINESS 2 COMMUNITY
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As an owner of a Mercedes-Benz dealership in Springfield, Mass., Michelle Wirth, head of industry – automotive for Quantcast, knows her cars, So when her take away from CES 2018 is that meaningful advances in autonomous cars are right around the bend, drivers—or perhaps more accurately—riders, and brands should probably take note....
ADWEEK
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Very quickly the web's ability to rapidly disseminate news, and articles, made newspapers and magazines obsolete. Along with their demise went the ability for advertisers to reach customers via print. What was once an "easy buy" for the auto or home section of a paper, or for magazines targeting your audience, simply disappeared. Due to very clear measuring tools, unlike print, Internet ads were far cheaper and more appealing to advertisers - so that's where at least some of th...
MONDAQ
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Irish data protection watchdog begins investigation to see if Google is obeying GDPR with its advertising services. The Irish Data Protection Commission (DPC) has begun an investigation into Google’s advertising service and whether it is obeying Europe’s strict privacy rules. The investigation comes almost a year since the General Data Protection Regulation (GDPR) rules came into effect in Europe, and they strictly govern how companies must treat people’s data. Companies for ex...
SILICON
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The Life University Marketing Department received 16 awards in the 32nd Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report.The Educational Advertising Awards competition is the largest, oldest and most respected educational advertising awards competition in the country. This year, more than 2,250 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries. LIFE was one of only 16 insti...
MDJONLINE.COM
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The digital advertising ecosystem in India has the potential to thrive, but there are a few major obstacles preventing its full development. eMarketer’s Rahul Chadha spoke with Mahesh Angadi, an advisor and consultant for Prohaska Consulting—a cross-platform service focusing on programmatic advertising and marketing technology—about the poor user experience inhibiting brand ad spending, and why he’s bullish about the growth of video advertising in the market....
EMARKETER
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.