IS FACEBOOK'S '10-YEAR CHALLENGE' AN ATTEMPT TO COMPILE FACIAL RECOGNITION DATA?

By now, all of your social media feeds are probably brimming with then-and-now pictures showing the "glow-up" or positive transformations of people including celebrities, friends, family or random folks sharing decade-old images of themselves, alongside current photographs. Although the meme that's proliferated on Facebook, Instagram and Twitter is a great way to show how much you've changed over the years, and users are freely sharing the images, one technologist and follower ...
WDRB
READ MORE

AIR NEW ZEALAND LAUNCHED AN #EMOJIJOURNEY CAMPAIGN ON FACEBOOK, TWITTER

Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they’ll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation. After a user leaves an emoji comment, a link will automatically be generated taking them to a personalized map of New Zealand, containing emoji that highlight areas they may be intereste...
ADWEEK
READ MORE

WHY AGENCIES SHOULD RACE TO THE 'MIDDLE'

Agencies all over the planet are in training mode for one of the biggest competitions they will enter. They are stretching, bulking up and enlisting high-performing people around them to help push the limits....
ADAGE
READ MORE

ADOBE LAUNCHES ITS ADVERTISING CLOUD TO MANAGE ADS ACROSS SEARCH, SOCIAL AND TV

Over the years, Adobe has been looking for ways to improve the measurement and management of ads that appear on the Internet. Today at its big Adobe Summit event in Las Vegas, the company is launching its Advertising Cloud platform to help brands and advertisers optimize spend across a variety of channels....
TECHCRUNCH
READ MORE

MEDIA BUYERS APPLAUD CANVAS ADS IN INSTAGRAM STORIES, BUT SAY THERE ARE LIMITATIONS

Facebook finally brought the long-awaited Canvas ad format to Instagram Stories on Tuesday, letting advertisers promote their products and services to 250 million Stories users with a carousel of images and text-based posts contained in a single ad....
DIGIDAY
READ MORE

GOOGLE IMPROVES ATTRIBUTION FOR YOUTUBE’S ‘TRUEVIEW FOR ACTION’ ADS

Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately measure the impact of their video ads, Google is changing the default attribution window for TrueView for Action ads. The default attribution window is changing from 30 seconds with a 30-day conversion window to 10 seconds with a 3-day conversion window. That means YouTube’s ad measurement sys...
SEARCH ENGINE JOURNAL
READ MORE