Etymological theory recognizes that words originate through some basic mechanisms e.g. borrowing or the adoption of loan words. Advertising being a young profession is constantly borrowing from other disciplines e.g. it borrowed the term 'equity' from the world of finance and 'personality' from the field of psychology. Here is the lighter side of a few words in the advertising man's dictionary....
ADAGE INDIA
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eBay is taking a direct jab at Amazon Prime Day by running its own exclusive deals day eBay Deals on the same day as the Seattle based marketplace. It is touting the day as a “no membership required” sale and plans to match prices for eligible items if found somewhere else for less. A search engine that can easily find and recommend the desired products, along with one that can help consumers sort and parse through unwanted offers, could help one of the marketplaces become the one th...
MEDIAPOST
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EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months.
The network is offering all pay monthly mobile handset and SIM-only customers the option to sign up to the music streaming app at no cost, inclusive of the data used for the app. In the ad created by Saatchi & Saatchi London Bacon takes passengers boarding a flight into EE class, a...
CAMPAIGN LIVE
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Donald Trump is notorious for barking out reams and reams of soundbites that ensure his name is constantly in the headlines and trending on social media. But, if asked, would you repeat some of his more controversial statements outloud? A new $1.5 million joint digital ad campaign from super PACs Priorities USA, which is supporting Hillary Clinton in the presidential election, and EMILY's list, a super PAC promoting "pro-choice Democratic female candidates in office" asks people to...
BUSINESSINSIDER.IN
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Jon Slade, chief commercial officer at the FT, said the news brand drew up the list of eight commitments because of "the questions being asked by advertisers and agencies about the digital ecosystem".Slade is particularly keen for advertisers to use only approved online ad exchanges to buy FT inventory and warned against them trying to buy it more cheaply from an unapproved third party."If you’re paying a silly price, it’s pretty certain you’re not buying what yo...
CAMPAIGN
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AN FRANCISCO — Facebook advertisers can exclude specific racial and ethnic groups when placing housing ads in potential violation of federal anti-discrimination housing laws, according to a Pro Publica report....
USATODAY.COM
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