The National Union of Journalists (NUJ) has condemned the Department for Work and Pensions (DWP) for running a misleading PR campaign about Universal Credit. The DWP campaign includes unbranded wraparound advertorials and features that promote Universal Credit, but they are not clearly labelled as paid advertisements and advertorial information. The first tranche of features appeared in some Metro newspapers on the same day as the UN Special Rapporteur's report on Poverty in the UK was relea...
EKKLESIA
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Spain’s leading online gambling trade association, JDigital, has rejected calls from the country’s ombudsman to issue a blanket ban on gambling advertisements claiming that there is a lack of understanding of gambling and advertising regulations and other key details relating to the sector. Mikel López de Torre has stated that many of the ombudsman’s recommendations, which were made earlier this week, are actually already in place and working well and that there is no ne...
AFFILIATE INSIDER
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Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor appliances, swimwear, even vacation airfare and rentals. But how do you know that the deal is for real? It is important to be able to discern between legitimate ads and those that may be confusing or misleading. During Memorial Day many retailers claim to have limited time offers that are only available once per year, but how much ad j...
CLICK ON DETROIT
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Four German airports, Munich, Stuttgart, Düsseldorf and Hamburg, have teamed up to launch a new advertising network to enable advertisers to book premium displays across the airports, “flexibly and on a weekly basis.” With AIRPORT connect, companies and media buyers can book premium Digital-out-of-home (DOOH) advertising displays at the four German airports. Across the four locations, advertisers can deliver their messages on 28 Full-HD 16:9 screens, with the potential to reach ...
HMG AEROSPACE LIMITED
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Origins Advertising has implemented Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites. Lucknow-based Origins Advertising has selected Edge1 Platform, leading outdoor advertising media management software, to automate the business operations of its growing number of OOH media sites in Uttar Pradesh, including static and digital sites. Edge1 will automate Origin's operations while reducing all manual efforts and...
EXCHANGE4MEDIA
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Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) and others that have become a huge threat to its advertising business. According to a report by Reuters, Google will show shopping ads on the homepage of its smartphone app, increase the number of ads that show up in its Maps product, and insert ads in image search results. Google’s advertising revenue increased 15.4% YoY to $30.7 billion in...
MARKET REALIST
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Google just announced changes to its policies relating to abortion-related advertising. The changes, which only apply to advertisers in the United States, the United Kingdom, and Ireland, will go into effect in June. Under the new policy, advertisers that want want to run ads using keywords related to getting an abortion will first need to be certified by Google as an advertiser that either provides abortions or does not provide abortions. Once Google certifies the advertiser, all of the a...
SHOOT ONLINE
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Brandefined, a creative agency based next door to Nike Kingdom near Portland, Oregon is celebrating eight years in business. In a market full of agencies who represent huge brand names, Brandefined continues to leave a unique footprint among small and mid-sized businesses they help. Brandefined started in 2011 with the exact same mission that carries the day in 2019. Their tagline, "Big Brand Strategies for Small Business" is the same, but their commitment to the late...
PRNEWSWIRE
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Brace yourself Whatsapp users, ads are coming. The popular messaging service, which was purchased by Facebook for a staggering $27 billion and stock in 2014, will now follow in the footsteps of Snapchat and Instagram and roll out full-page advertisements. With more than 1.5 billion users and 450 million daily active users, the move is one many tech experts have long awaited from the social media giant. Much like Instagram, Whatsapp ads will occupy the entire screen and will contain a swipe up li...
7NEWS
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Twitch Database-Link-e1521645463907 has announced a partnership with The Hershey Company that will see more exposure on the streaming platform for the Hershey’s and Reese’s brands. The deal not only involves video ads on Twitch, but goes a bit deeper with participation in TwitchCon North America, coming to San Diego on Sept. 27-29. Twitch said that Hershey will have an official presence at the event, although there were no specific details provided. In addition, Hershey will sponsor ...
ESPORTS BUSINESS SOLUTIONS UG
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