Big Spaceship

Ad Tech and Martech

Hivestack, mc R&D GmbH (mcrud) | February 01, 2023

On January 31, 2023, Hivestack, the world's top independent programmatic digital out-of-home (DOOH) ad tech firm, has partnered with Germany's biggest passenger TV network provider, mc R&D GmbH (mcrud). mcrud's 5,800 displays on 2,000 public transportation vehicles (subway, bus, and streetcar) may now be purchased programmatically using Hivestack's supply-side platform (SSP). Hivestack will provide local and international advertisers, agencies, and omnichanne...

Ad Tech and Martech

Sustainable Skylines, VELARY | June 16, 2022

Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake...

Advertiser Campaign Management

Clinch | February 23, 2022

Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving, today announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organizations more efficient and profitable. Already integrated with the leading audience, data, and distribution companies like The Trade Desk, DV360, ...

Programmatic Advertising

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices con...