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EVENTS

Zenith Digital Marketing Conference
ZENITH DIGITAL MARKETING CONFERENCE
April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...

Implementing and Measuring ROI for Social Media Campaigns
IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS
April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...

Ad Leverage


At Ad Leverage, we design campaigns that will not only position your brand as the top-of-mind choice amongst your target consumer, but that will simultaneously give you the day-to-day R.O.I. necessary to grow your campaign or company at the desired pace. We provide an unrivaled understanding of both the general market and Spanish media landscapes here locally in Southern California as well as on a national level. Our Mission is simple...to ensure there is no better method or message to facilitate a response inspiring interaction with our client's target consumer than that being used.

RELATED NEWS


My journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very thought of being a part of one of the biggest advertising festivals in the region excited all of us. And of course, Goa, with its pristine beaches and natural beauty never disappoints, as I have been there twice before, to attend the Goafest, and a regular there during my Pune college days.    I feel, over the years, the festival ha...
CAMPAIGN INDIA
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Madhu Lal (not his real name) is a worried man. Over the years, this producer of advertising films has had to deal with multiple issues from kickbacks, to getting reimbursements without delay from the same ad agencies, who entrust producers like him with the job of executing advertising films.   But over the last couple of years, production houses have had to contend with the, relatively newer, elephant in the room – Agency-Owned Production Houses (AOPH).    AOPH, ...
CAMPAIGN INDIA
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The New York City Council is considering a bill to provide steep fines for barges carrying LED billboard ads. Council members believe the ads are illegal under current zoning laws. The Gothamist news outlet reported that the bill, sponsored by council members Mark Levine and Justin Brannan, would increase the fine for companies caught advertising in the city’s waterways from $25,000 to $100,000. The law is apparently a response to a barge that appeared on Manhattan’s waterfront in Oc...
WATERWAYS JOURNAL
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The U.S. Presidential Election is still more than 18 months away, but we already have a gaggle of candidates vying for our attention in every news cycle. The strategists behind these campaigns know they have a limited window of opportunity to introduce their ideas, gain name recognition, and garner a loyal following. They also know that it’s all about momentum, which can switch in seconds; one news story, rumor, or tweet—good or bad—can change the perception of who is the front...
ADAGE
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NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics. For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The partnership, which runs from 2021-2028 and covers four Olympic and Paralympic games, aims to maximize the money companies pay to be associated with the global event. Their goal: many billions of doll...
ADAGE
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POKKT, the smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a global gaming company, have recently underlined once again why mobile gaming is the future of digital advertising. POKKT and Nazara through this partnership delivered more than 1.18 billion in-game brand views for Parle-G – all within just two months. To achieve the milestone, POKKT leveraged two of Nazara Technologies’ popular games, Chhota Bheem Jungle Run and Motu Patlu Rac...
EXCHANGE4MEDIA
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LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they have rolled out so far:  “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members ar...
BUSINESS 2 COMMUNITY
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NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles culminating with the 2028 Summer Games in Los Angeles. The deal calls for NBCUniversal to make a significant financial commitment to LA 2028 and its effort to raise $2.5 billion in sponsorship dollars to help pay for the 2028 games in the Golden State. Casey Wasserman, chair of the non-profit LA 2028 organizing group, approached NBCUnivers...
VARIETY
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Philo has announced a host of advertising sales and technology partnerships to help solidify the service’s place in the virtual MVPD marketplace. Philo will work with Comcast’s FreeWheel for ad management, serving and decisioning and companies including Premion, Roku, SpotX, Telaria, FreeWheel, Xandr and Verizon Media to sell its live and video-on-demand ad inventory. Philo and its partners will be looking to add automation to the ad-buying process and partner with supply-side platfo...
FIERCEVIDEO
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The UK Advertising Standards Authority has ruled that Vodafone’s ‘Gigafast’ service was misleading because some people might reckon that means 1 Gbps. In reality the brand referred to a range of broadband packages, the fastest of which could still only manage an average of 900 Mbps. Virgin Media thought this was a bit cheeky and so grassed Vodafone up to the ASA, which today upheld the complaint on the grounds that, while some people wouldn’t read much into it, some punte...
TELECOMS
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EVENTS

Zenith Digital Marketing Conference
ZENITH DIGITAL MARKETING CONFERENCE
April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...

Implementing and Measuring ROI for Social Media Campaigns
IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS
April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...