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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Ad Council


The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service advertising campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns

RELATED NEWS


eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will generate $109.48 billion, with total online media buys generating $172.29 billion in revenue by 2021....
ADWEEK
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US digital ad spend in 2019 will surpass all traditional advertising for the first time, growing to $129.3 billion this year, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video....
ADEXCHANGER
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WPP said its partnership with Waze will grant them unique access to its software so the agency can easily onboard and monitor clients. The agency also will help Waze develop new ad formats and further improve the ads’ functionalities, said Sanja Partalo, svp, corporate strategy and digital development at WPP....
DIGIDAY
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New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by PowerInbox, “How Adults Consume and Filter Information Online,” email newsletter subscribers willingly accept ads and sponsored content in exchange for the “free” content they recei...
MARTECHSERIES
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Amobee, a global digital advertising technology company, announced an agreement with Nielsen the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets to power the convergence of TV and digital for brands and agencies in the United States....
MARTECHSERIES
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As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend and targeting demographics. In the Ads Transparency Centre dashboard, people can view ads that have run on Twitter within the last seven days from any Twitter handle....
DEVDISCOURSE
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This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending....
EMARKETER
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Movable Ink’s new AR solution has been fully integrated into its visual experience platform, enabling clients to create interactive and personalized AR experiences that can be incorporated into existing digital marketing programs without the need for specialized expertise or coding skills. These immersive, data-activated experiences leverage contextual and first-party data that boost engagement, leave a lasting brand impression on customers, deepen the customer-brand relationship, and attr...
MARTECHSERIES
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CallRail is dedicated to providing ever-increasing value, not only to the agencies we work with, but to their clients too,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “Our Agency Partner Program is designed to accelerate the way we’re able to help digital marketing agencies succeed with CallRail. We have created new channels for them to market their business, new avenues for them to grow their revenue and new resources for them to sell call tracking to prospect...
MARTECHSERIES
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And Zuant iPhone 2.0 also delivers high performing mobile sales teams with everything required to be successful on the road as well as events. From intelligent sales lead capture, access to marketing collateral and videos, and real-time integration with marketing automation and CRM systems, Zuant iPhone 2.0 helps sales people advance the buyer journey without being bogged down by end of the day CRM system administration....
MARTECHSERIES
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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...