Spark Middle East

Ad Networks

DoubleVerify | September 30, 2022

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Ad Tech and Martech

Targetspot | October 11, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...

Advertiser Platforms

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

Smartly.io | April 30, 2020

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new creative capabilities and services for its platform. Smartly.io uplevels its creative automation capabilities, offering a true end-to-...