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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Bloom Advertising Ltd.


We are Bloom. We’re a creative agency with offices in both London & Dublin, specialising in advertising, design and digital communications.This means that we really know how to develop campaigns that help businesses and brands launch, grow and win market share. Or help old brands re-launch or change public behavior.

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PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While the cause the Camp Fire remains undetermined, residents alleged in a complaint filed Monday that the utility’s “dysfunctional risk assessment methodologies” have failed to improve eve...
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People have complained for a while now that Facebook Inc. is too big. Well, good news: It just got 20 percent less big in a hurry. Facebook’s market valuation collapsed by about $120 billion today roughly the equivalent of a General Electric Co. or a 3M Co. personally costing Mark Zuckerberg $15 billion in just the first few minutes of trading. He will now be forced to carry on with just $71 billion. Thoughts and prayers. Driving all this pain was an earnings report Shira Ovide describes a...
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For more than two years, a small and stealthy group of engineers within Google has been working on software that they hope will eventually replace Android, the world's dominant mobile operating system. As the team grows, it will have to overcome some fierce internal debate about how the software will work. The project, known as Fuchsia, was created from scratch to overcome the limitations of Android as more personal devices and other gadgets come online. It's being designed to better acc...
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ITV Plc Chief Executive Officer Adam Crozier is stepping down after seven years, as the U.K. broadcaster shakes up its executive ranks amid a Brexit-derived advertising slowdown.Crozier will leave on June 30 and a successor will be announced “in due course,” ITV said in a statement Wednesday. Finance Director Ian Griffiths will take on the added role of chief operating officer, and Chairman Peter Bazalgette will be executive chairman during the search....
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After seven months of work, the biggest digital advertising companies think they have a solution to the existential threat of consumers blocking online ads. Google, the biggest player in this world, is at the center of the plan, although the company and its partners are keen to present the initiative as a group effort.The Coalition for Better Ads published a list of undesirable online ads earlier this year. Google plans to add a feature to its Chrome web browser that would disable those ads. The...
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WPP Plc fell the most in a month after one of the advertising company’s biggest clients, consumer-product giant Unilever, said it would cut back on its marketing spending, fueling concerns about a broader ad-industry slowdown.Unilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30 percent fewer ads as part of a cost-cutting drive, Chief Financial Officer Graeme Pitkethly said Thursday in a phone interview. WPP, whose Ogilvy & Mather agency makes ads for Dove, d...
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Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s expansion into video and so-called native advertising. Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by...
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When the world's biggest spender on marketing warns that online advertising is broken and ineffective, people from Madison Avenue to Silicon Valley should listen.In a recent speech, Marc Pritchard, chief brand officer at Procter & Gamble Co., called for sweeping changes in how technology companies such as Facebook Inc. and Google operate, as well as to the opaque billing practices of ad agencies like WPP Plc and Omnicom Group Inc. He laid out a five-point plan on how to fix things and is...
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The world’s largest social-media company said sales jumped 51 percent to $8.81 billion, topping the $8.51 billion average analyst projection. Monthly active users on its main social network increased 17 percent from a year earlier to 1.86 billion people, with 1.23 billion checking daily and 1.74 billion accessing it via their smartphones, Facebook said Wednesday in a statement.Facebook has solidified its position as No. 2 in the market for mobile advertising, behind Alphabet Inc.’s G...
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WPP Plc said it is cooperating with the U.S. Department of Justice’s industrywide investigation into video-production practices, making it the fourth of the big six ad agency holding companies to disclose contact with authorities as part of the probe. Three WPP subsidiaries have received subpoenas from the Justice Department, the world’s largest advertising company said in a statement Monday....
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...