AdExchanger

AdExchanger | March 08, 2017

Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.If the industry put more effort into verifying identity and audience data, not only would ad fraud be less of a problem, but digital overall would achieve a better ROI....

Fluent | January 17, 2017

AdExchanger Industry Preview, held January 18 and 19 in New York City, packs a punch with two full days of predicting the next twelve months of marketing technology. This can’t-miss event features speakers from Amazon, AdExchanger, Dell, Facebook, eMarketer, Group M, Hulu, LiveRamp and Salesforce. Our CEO, CMO and Director of Product Marketing will be in attendance. Make sure to introduce yourself if you see us there!...

ksby | January 14, 2020

The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...

Fix Network World | January 14, 2020

Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...