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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Sensis


As Australia’s #1 marketing services company, we’re here to engage consumers with Australian businesses. We make this happen through a number of leading brands - Yellow Pages, White Pages, TrueLocal, Whereis and Skip and our expert digital know-how. Our digital expertise is what sets us apart - we give businesses a competitive edge through websites, search engine marketing and optimisation, data, and through our digital advertising agency, Found.

RELATED NEWS


Location-based adtech firm xAd thinks so. xAd, which uses a proprietary platform to "[automate] geo-boundaries around key places and points of interest" and says it delivers ads to 500m users each month, recently announced a new pay-per-visit ad offering in the US that will allow advertisers to pay for ads only when they drive consumers through the doors of their stores.According to the company, "This new model represents a major shift in accountability from the buyer to partner s...
ECONSULTANCY
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I stumbled upon advertising it was not the first, second, or even my third option. My time away from college was largely spent on internet experiments, which eventually got me to ask, "how can I play with the ways of computers, the web, and its media all the time?" After a rather circuitous route....
ADAGE INDIA
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By 2019, 65% of all digital media advertising spend will be traded programmatically, according to Zenith's Programmatic Marketing Forecasts. Advertisers will spend $84 billion programmatically next year, up from $70 billion this year, which represents 62% of digital media expenditures. By 2020, Zenith predicts that programmatic ad spend will reach $98 billion, representing 68% of digital media ad spend. The new forecast shows that Zenith has pulled back slightly from previous forecasts as fa...
MARKETING DIVE
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Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach t...
FORBES
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AT&T’s purchase of AppNexus has been perceived as a landmark development for the adtech sector and one that is likely to have far-reaching implications in terms of catalyzing more M&A activity in the space. For now though, the jury is out on whether or not it will have the desired impact of significantly impacting Facebook and Google’s dominance of the digital advertising market....

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Pinterest has made advertising available for all businesses in Germany, Austria, Spain, and Italy, continuing its expansion in Europe following the launch of ads in its first non-English speaking country in November, France. The rollout makes both standard and video ads open to businesses in the nations.The social media platform is currently building sales teams in Germany, Spain, and Italy to work directly with local advertisers and agencies. It is also setting up a regional team to support add...
MOBILE MARKETING MAGAZINE
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.