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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Bluetext


Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges facing our clients. From repairing damaged reputations to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will help them achieve their goals with measurable results every step of the way.

RELATED NEWS


It was reported this week that Snapchat video ads are viewed for less than three seconds on average. This obviously causes some concern that such a short viewing time would not be enough for brand’s content to resonate with users. The report comes after Snapchat recently rebranded as Snap Inc. and took its first steps into the hardware world introducing Spectacles - sunglasses with an integrated video camera that enables users to transfer circular video directly into the Snapchat app....
MINDSHAREWORLD
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The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers. The amount spent by UK advertisers is forecast to break the £20bn mark for the first time next year, but the milestone is being passed due to continued high levels of digital advertising growth. The amount spent on internet advertising will grow 8.6% next year to £12.8bn. The total UK ad market will rise 4...
THE GUARDIAN
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NEW YORK (Legal Newsline) – A consumer has filed a class action lawsuit over allegations that a brand of frozen meals is falsely listed as being made with no preservatives, Courtney Ross filed a complaint on behalf of others similarly situated on Dec. 12 in the U.S. District Court for the Southern District of New York against Nestle USA Inc. alleging unjust enrichment, fraud and other counts....
LEGALNEWSLINE.COM
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Digital advertising spending has fallen for the first time since 2009 as the backlash against the lack of ad-spend transparency on Google and Facebook washes through the sector.Media agency bookings across digital declined by 1.7 per cent to $135.3 million in February as advertising spend on video platforms like Google’s YouTube plummeted 10.3 per cent.The spending drop — which was captured by Standard Media Index (SMI) — marks the first time in 94 months that digital has not g...
THE AUSTRALIAN
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U.S. tech companies and ad agencies are increasingly interested in the Chinese market, and Snapchat is no exception. The camera company is looking for an international strategy manager based in Shenzhen, China, where Snapchat opened a research and development office last December, according to a job opening posted on LinkedIn on Dec. 8. This new role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware. The role...
DIGIDAY
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As Rocket Fuel restructures to grow its platform and enterprise business, it has tapped ad-tech partner AudienceX to run small business and independent agency accounts. Those accounts will still run through Rocket Fuel’s demand-side platform (DSP). It is unknown how many accounts there are in total or the value of the business....
MEDIAPOST
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...