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Ad Tech and Martech

YAHOO SELECTS AWS AS ITS PREFERRED PUBLIC CLOUD PROVIDER FOR ITS AD TECH BUSINESS

AWS | December 02, 2022

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At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising technology business Yahoo Ad Tech. Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS....

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Ad Tech and Martech

BOMBORA NAMED A FINALIST IN ADWEEK READERS' CHOICE: BEST OF TECH AWARDS

Bombora | August 19, 2022

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Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category. This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist. "The...

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Ad Tech and Martech

HEPSIBURADA ANNOUNCES ADVERTISING PARTNERSHIP WITH FACEBOOK

Hepsiburada | November 15, 2021

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Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

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Advertiser Platforms

MGID LAUNCHES INTERACTIVE RICH MEDIA ADS, HELPING ADVERTISERS INCREASE AD ATTENTION AND ENGAGEMENT

MGID | November 15, 2022

news image

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, incl...

Read More
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Ad Tech and Martech

YAHOO SELECTS AWS AS ITS PREFERRED PUBLIC CLOUD PROVIDER FOR ITS AD TECH BUSINESS

AWS | December 02, 2022

At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising technology business Yahoo Ad Tech. Building on its longtime relationship with AWS, Yahoo Ad Tech is migrating all of its advertising technology workloads—including its media-buying and supply-side platforms, analytics, and identity solutions and products—from its on-premises data centers to AWS....

Read More
news image

Ad Tech and Martech

BOMBORA NAMED A FINALIST IN ADWEEK READERS' CHOICE: BEST OF TECH AWARDS

Bombora | August 19, 2022

Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category. This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist. "The...

Read More
news image

Ad Tech and Martech

HEPSIBURADA ANNOUNCES ADVERTISING PARTNERSHIP WITH FACEBOOK

Hepsiburada | November 15, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

Read More
news image

Advertiser Platforms

MGID LAUNCHES INTERACTIVE RICH MEDIA ADS, HELPING ADVERTISERS INCREASE AD ATTENTION AND ENGAGEMENT

MGID | November 15, 2022

MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with ads by dragging and tapping the screen, revealing additional perspectives of an image and extra content. Enriched with all the benefits of MGID’s existing ad formats, incl...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us