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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Mediareach Advertising


Mediareach is a unique Marketing and Advertising agency. We have a blend of exceptional talent with clear-headed business tactics. We feel it’s essential for the success of any business to understand the UK’s changing demographics and include all hard to reach audiences. Whether you embrace legacy or embrace change we can help you achieve results and develops a strong bridge between you and you customers wherever they are. We strive to incorporate this in our work and with more than 27 years experience under our belt, developing award winning and results driven campaigns.

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McDonald's stand-alone advertising agency We Are Unlimited finally has a chief creative officer, months after its founding.Toygar Bazarkaya, most recently Havas Worldwide's chief creative officer of the Americas, will start at We Are Unlimited on May 15. He will report to Ari Weiss, chief creative officer for DDB North America, who has been overseeing creative work at We Are Unlimited since its founding earlier this year....
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The new offering will allow agencies and advertisers to manage search, social, video, display and traditional TV from planning to buying, Keith Eadie, vice-president of revenue and partnerships at Adobe, explained."It’s an industry first, especially when you combine it with the access the advertising cloud has to Adobe’s marketing cloud," he said.The platform launches with 1,000 global clients brought in by Media Optimizer and TubeMogul which include Ford, Johnson & Joh...
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Marketers have long labored under the assumption that people care about their messages. Some do, especially if they are existing customers, or are so far along the “funnel” that the right message at the right time could tilt them to some action. The majority of consumers are much more ambivalent about marketing, and that ambivalence gives way to feelings more decidedly negative when the topic turns to advertising....
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Netflix Inc (NFLX.O) announced on Monday it will tap debt markets for a second time this year, aiming to raise another $2 billion as the streaming video pioneer invests heavily in the production of original shows and content acquisition to fend off intensifying competition. The move, which the company said was aimed at funding a broad spread of activities including paying for new content, spurred falls in both the prices of its bonds and its shares as investors worried about the growing costs of...
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Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Michael Hemsey to president of 500friends, a Merkle company. Hemsey will lead the product strategy, market expansion, loyalty systems, and delivery for the organization as it continues to transcend the loyalty market. In addition, he will focus on the expansion of loyalty services into untapped industries and geographies....
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The very basic idea of how the two strategies function is evident in their very names. Whereas in PPC (Pay per Click), as a business owner you pay search engines or any other publisher of your advertisement according to the number of clicks that you receive and consequently for the paid traffic that is being directed to your site....
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.