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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

AdExchanger


Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.

RELATED NEWS


"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Doty, a digital publishing consultant. As I sit here in Cannes and listen to rosé-fueled frets around the digital advertising industry issues du jour, I’ve been thinking about how I’ve watched this business solve problems since its early days....

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Reddit is hoping advertisers upvote its latest ad offering: outstream video. The ad unit is being made available to managed partners on Tuesday, and all advertisers will get a crack through self-serve within the next few months – but programmatic is still a long way off....

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Even the most fervent believers in programmatic advertising believe it needs to undergo a cleanup, as marketers lose faith in ad tech due to issues like hidden fees, ad fraud and murky auction models. The mood among marketers, agencies and vendors at AdExchanger’s Industry Preview event Jan. 17-18 in New York was a candid admission that automated ad buying is undeniably the future but has many problems that cannot be put off. “There’s an element of trust missing right now,&rdqu...
DIGIDAY
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Amazon is on top of every marketer’s mind today. Google and Facebook combined still represent more than half of the U.S. advertising market, but Amazon’s ad business, while just 2.5 percent, is growing faster than both of them, according to speakers at AdExchanger’s Industry Preview in New York City. Scott Galloway, founder of consultancy L2, predicts that digital ad revenue for Amazon Media Group, Amazon’s in-house team that sells ad products, will grow more than 40 perc...
DIGIDAY
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No one can deny that these days the reigning king is content, illustrated by Netflix’s and Amazon’s rapidly expanding services using original content to woo subscribers.We’re in the golden age of TV, with more high-quality programming available on more platforms than ever before. However, as with most great things, there is a catch....
ADEXCHANGER
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Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.If the industry put more effort into verifying identity and audience data, not only would ad fraud be less of a problem, but digital overall would achieve a better ROI....
ADEXCHANGER
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AdExchanger Industry Preview, held January 18 and 19 in New York City, packs a punch with two full days of predicting the next twelve months of marketing technology. This can’t-miss event features speakers from Amazon, AdExchanger, Dell, Facebook, eMarketer, Group M, Hulu, LiveRamp and Salesforce. Our CEO, CMO and Director of Product Marketing will be in attendance. Make sure to introduce yourself if you see us there!...
FLUENTCO
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"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle.Today’s column is written by JC Medici, national director of politics and advocacy at Rocket Fuel.The idea of a third-party vendor is nothing new, especially as new technologies are developed and attention spans shrink. Every day, more options materialize to give us the answers to all of life’s problems with just the click of a button....
HTTPS://ADEXCHANGER.COM
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...