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EVENTS

Programmatic I/O: San Francisco
PROGRAMMATIC I/O: SAN FRANCISCO
April 29-30, 2019
Join 1,200+ attendees at ADEXCHANGER’S PROGRAMMATIC I/O conference in San Francisco. The original and world’s largest conference focused on PROGRAMMATIC MEDIA AND MARKETING. Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else....

The Digital Marketing Conference For Manufacturers and Distributors
THE DIGITAL MARKETING CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS
April 29-01, 2019
B2B Online is the original and leading conference for e-commerce, digital and marketing executives from America’s leading manufacturers and distributors. Going into our 6th year, we’re dedicated to providing you with the tools you need to create a world-class omnichannel experience.

Celtra, Inc.


Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens including mobile, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single, self-service platform for streamlined data-driven ad creation, performance optimized serving and consolidated reporting, providing common metrics across all screens.

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John Oliver may have called it "repurposed bovine waste," but it appears as though native advertising isn't going away anytime soon. In fact, a new eMarketer study says that native digital display ad spending in the U.S. will grow 36.2% this year to reach $22.09 billion.And why not? As marketing opportunities continue to splinter across a myriad of platforms and channels, at the same time as traditional interruptive ad intervals are ever avoided like a consumerist plague, brands ne...
CO.CREATE
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Cutting off the money supply to copyright-infringing sites is commonly seen as a prime tactic to deal with the piracy problem. Anti-piracy company DMCAForce has a different strategy though. On behalf of a client, it's reaching out to file-sharing sites with an advertising deal, in exchange for a cut of the money. In recent years copyright holders, with help from advertisers and other key players, have worked hard to cut off revenue streams to pirate sites.The Trustworthy Accountability Group...
TORRENTFREAK
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Facebook has announced that it will remove its Ad Relevance Score as part of a broader switch to more granular, relevant ad metrics to help improve performance.As per Facebook:Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to relevance score, these ad relevance diagnostics are not factored into an ad's performance in the auction. We think that this level of granular...
SOCIAL MEDIA TODAY
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The collective value of digital media brands including Huffington Post, Yahoo, and AOL, which once had a stock market capitalization of more than $200bn (£158bn), has been slashed to only $200m by their parent Verizon. The US telecoms company has taken a $4.6bn charge on the goodwill value of Oath, the digital media subsidiary that houses properties including HuffPo, Yahoo, and AOL, leaving it worth about $200m on paper. In a filing with the Securities and Exchange Commission, the US stock...
THE GUARDIAN
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Last week marked the deadline for submitting comments on the Federal Communications Commission’s (FCC) proposed rulemaking concerning the privacy practices of broadband providers. As I submitted in my comments to the FCC, what sounds on the surface as a well-intentioned idea to protect consumer data unfortunately has spiraled out of control into a proceeding that has the potential to harm future innovation online....
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Toyota’s approach to electrified vehicles has been a head scratcher for a long time now — the company was the industry leader with hybrid technology for a long time, but has seemingly been dragging its feet as much as possible since then … with some “other issues” popping up along the way....
CLEANTECHNICA
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EVENTS

Programmatic I/O: San Francisco
PROGRAMMATIC I/O: SAN FRANCISCO
April 29-30, 2019
Join 1,200+ attendees at ADEXCHANGER’S PROGRAMMATIC I/O conference in San Francisco. The original and world’s largest conference focused on PROGRAMMATIC MEDIA AND MARKETING. Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else....

The Digital Marketing Conference For Manufacturers and Distributors
THE DIGITAL MARKETING CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS
April 29-01, 2019
B2B Online is the original and leading conference for e-commerce, digital and marketing executives from America’s leading manufacturers and distributors. Going into our 6th year, we’re dedicated to providing you with the tools you need to create a world-class omnichannel experience.