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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
theguardian | April 01, 2020
When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...
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Business Wire | April 21, 2023
As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world. Compared to conventional technology used to deliver programmatic crea...
searchenginejournal | February 10, 2020
Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Previously, product groups were arranged in a hierarchy view, which only let advertisers view product groups that belong to a specific ad group. With the new list view, advertisers can view all product groups across an enti...
techcrunch | April 15, 2020
At a Glance: YouTube launches a free, DIY tool for businesses in need of short video ads. To gain access to the tool, the business will need only a Google Account that can be used to log into Google&rsq...
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