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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Alexander Advertising Int. Ltd


Alexander Advertising is situated about 10 miles south of Oxford in the picturesque riverside market town of Wallingford, Oxfordshire. Established in 1968, by the now retired Byron Alexander, Alexander Advertising International Limited is the oldest independent agency operating in the UK, the baton of stewardship was passed on to James Alexander in 2007 and the company is emerging healthily from its’ fourth recession experience.

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The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials. Send by email A wide-ranging survey of US millennial internet users from Roth Capital Partners found that the vast majority of respondents, 78%, either had a negative view of celebrity endorsements, or were indifferent to the practice with regard to making a purchase. That outcome actually seems to reflect a wider attitude by which celebrity endorsements are losing their sheen....
EMARKETER
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A stock exchange might not seem like the most likely place to publish fresh social content and connect with younger generations. But then again, Nasdaq has always been ahead of its time. Nasdaq was the first electronic stock market and dates back to the 1970s. Although most people have probably heard of the company, many of them couldn’t actually tell you what Nasdaq does. That’s where Chief Digital Officer Josh Machiz comes in. His job is to connect Nasdaq with a younger audience an...
FORBES
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Over the last few months, the feds have slowly turned their attention to the spread of advertising over social media. With a lack of rules and information, celebrity "influencers" paid to push products on their growing audiences haven't had consistent guidelines on how to reveal those relationships. Last year, the FTC pressed brands to educate influencers, and now it has sent over 90 letters to influencers and marketers alike. Those letters indicate that any material connection bet...
ENGADGET
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Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. According to Feedvisor, clients have seen a 35 percent increase in impressions, with additional results showing a 42 percent increase in click-through rate and a 46 percent decrease in advertising cost of sal...
PAY-PER-CLICK
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I don't know what triggers OneDrive advertisements in Explorer. I don't know if they appear in Windows 10 stable builds or just Insider Previews as a taste of things to come. I don't know that I even care any more.Nobody in Redmond thought, "Gosh, that's a little distasteful"? I mean, "Let's just turn our operating system into a billboard!" offends nobody?...
ARS TECHNICA
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A recent clip uploaded to Facebook showing an alleged murder has brought to light again the main issue keeping advertisers wary of livestreaming."Most advertisers still aren't comfortable with Facebook Live, and this recent news won't help," branding agency DiMassimo Goldstein CEO Mark DiMassimo said. "Facebook's great strength has been unprecedented power and efficiency of targeting, and advertisers trust the company to deliver sophisticated solutions to challenging p...
CNBC
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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...