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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Alexander Advertising Int. Ltd


Alexander Advertising is situated about 10 miles south of Oxford in the picturesque riverside market town of Wallingford, Oxfordshire. Established in 1968, by the now retired Byron Alexander, Alexander Advertising International Limited is the oldest independent agency operating in the UK, the baton of stewardship was passed on to James Alexander in 2007 and the company is emerging healthily from its’ fourth recession experience.

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Organic search ranking factors are a constant point of contention in SEO. A lot of the confusion can be traced back to varying statements from the spokespeople for the search engines, as well as industry studies. For quite some time now, we’ve heard that Google’s top three ranking signals are. But just last year, Google’s Gary Illyes clarified this misconception and we found out that top ranking factors actually change depending on the query. Changes happen every day in the wor...
SEARCH ENGINE JOURNAL
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A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded.In fact, survey respondents in the U.S. prefer opt-in, rewarded ads over pre-roll videos by a 4-to-1 margin.And videos are consumers’ favorite type of rewarded ads on mobile, preferred by at least 6 x over playable ads, app installs, surveys, and other types of advertising offers....
MEDIAPOST
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Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads. Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact. above all, Facebook’s Creative Compass tool will help businesses understand how likely it is that their target audience will take action after seeing an ad. This tool is currently being tested with select partners. Facebook plans ...
SEARCH ENGINE JOURNAL
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Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach t...
FORBES
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The greatest minds of this generation are wasted on advertisement. Or at least, that's what someone who has been there and done that thinks. Like most successful aphorisms, this raises eyebrows, drives heated discussions, and strikes a point or two....
ZDNET
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Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions. Target Impression Share can also be used to show an ad in a certain percentage of eligible ad auctions. For example, an advertiser may want their ad to show 100% of the time when their business is searched for....
SEARCH ENGINE JOURNAL
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...