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EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

AppLovin


AppLovin is a leading mobile marketing platform that helps the world's largest brands reach over two billion consumers globally with relevant content. The platform provides marketing automation that allows brands to acquire new consumers on mobile apps. The company has over 100 employees and is headquartered in Palo Alto with offices in San Francisco, New York, Dublin, Beijing, Tokyo, Seoul, and Berlin.

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Late last week, California passed a sweeping privacy bill that gives consumers the right to learn what personal information about them is held by businesses, and to opt out of the sale of that information.
But industry observers say that some of the most important provisions in the hastily passed, 10,000-plus-word bill  signed into law exactly one week after it was introduced  contain significant ambiguities that could affect the ad industry. The measure, AB 375, applies to busi...

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Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions. The new features combine the creative solutions offered by YouTube with the machine learning and measurement solutions offered by Google Ads. YouTube advertisers will soon be able to drive more conversions with a wider variety of video ad extensions. In the example below, Google shows how a movie studio is using one of the new ad extensions to drive ticket sales....
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Todd Sampson is leaving the advertising industry, stepping down from his role as non-executive chairman at Leo Burnett.Mr Sampson, who is a board member of Qantas and Fairfax Media, publisher of The Australian Financial Review, The Sydney Morning Herald and The Age,  stepped down from his role as chief executive at Leo Burnett in 2015, passing the baton onto Peter Bosilkovski in Sydney and Melinda Geertz in Melbourne. "After nearly 10 years and over eight of them as a CEO, it's tim...
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The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.Newly appointed CEO, Jon Mew said, “Primarily my aims as CEO are to re-assert positivity around digital marketing and to increase our engagement with brands and agencies. Roisin is supremely qualified in this space to help us promote and simplify digital for advertisers. Not only has she managed some of the biggest budgets in marketing, she brings a we...
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Great Speculations
Buys, holds, and hopes 

Opinions expressed by Forbes Contributors are their own.
Trefis TeamTrefis Team, Contributor

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Sina announced its first quarter earnings on Tuesday, May 16, reporting a 40% annual increase in net revenues to $278 million. Revenue growth was driven by bot...

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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.