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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Adcash


Adcash is a technology-driven advertising network, that delivers high performing solutions to online publishers and brand advertisers globally. Each month, Adcash serves 20 billion ad impressions around the world on all major desktop and mobile devices.

RELATED NEWS


There are many misconceptions about what public relations professionals do. While closely linked to other branding activities such as advertising, social media marketing, events and the like, it is a comprehensive activity in its own right. To put it simply, public relations is the way an organisation communicates with the media and thereby its target audience. To accomplish this, the public relations professional has a number of tools that include press releases, by-lined articles, rapid respon...
CPIFINANCIAL
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Pivotal Research Group released an advisory note rating publicly-traded companies including Interpublic, Omnicom, Publicis and WPP as a “hold” due to what was described as a “difficult time for the agency holding companies” by analyst Brian Wieser in the note and reported on by MediaPost. A number of reasons for the downgrade were cited including slowing underlying business growth, fee impacts from transparency-related issue, the fragmentation of media and the potential t...
MARKETING DIVE
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Twitter plans to let users easily switch between a reverse chronological feed and an algorithmically curated feed. Over the years Twitter has strayed further away from displaying tweets in chronological order, which the platform originally became known for. The closest option is the “show the best tweets first” setting, which is a cross between a chronological feed and an algorithmic feed. With this setting turned on, a chronological feed is broken up with an “in case you misse...
SEARCH ENGINE JOURNAL
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Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.If the industry put more effort into verifying identity and audience data, not only would ad fraud be less of a problem, but digital overall would achieve a better ROI....
ADEXCHANGER
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E-Market Research provides research study on “Online Advertising market” reports. It offers the comparative assessment of Online Advertising market and consist of Historical data, Significance, statistical data, size & share, Market Price & Demand, Business overview, Market Analysis By Product and Market Trends by Key Players. This Online Advertising Market is Segmented in two type on the basis of type of materials and end-users. It has global market covered in all the regions, ranging t...
THETRUTHNEWS
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The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The report projects that marketing spend will grow at an average year-over-year rate of 34%. Growth is forecasted to gradually decrease with time as the market matures but will be sustained by substantial increases in media costs and mobile usage, as well...
MARTECH SERIES
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...