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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Appodeal


Appodeal has pioneered the way for app publishers since its launch in 2015 by setting new industry standards that always put publishers first. In a mobile ad industry built unfairly for advertisers, the comprehensive mobile app monetization brings the power back to publishers.

RELATED NEWS


Marketers have long labored under the assumption that people care about their messages. Some do, especially if they are existing customers, or are so far along the “funnel” that the right message at the right time could tilt them to some action. The majority of consumers are much more ambivalent about marketing, and that ambivalence gives way to feelings more decidedly negative when the topic turns to advertising....
DMN
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It suddenly feels like blockchain is everywhere and that includes media and advertising. Here’s what to know. What it is? Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and added onto, without compromising on security. You can’t change the blockchain and for data purposes, not o...
DIGIDAY
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The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engagement. The problem is even though advertising online can be far more niche and focused, it can also be falsified and fraudulent. Those companies looking to advertise digitally are paying for certain le...
FORBES
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Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s also opened up for an audit from the Media Rating Council.) Similarly, none of the new metrics t...
TECHCRUNCH
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Responding to the furor over brand safety, Adobe on Thursday said it added Grapeshot to its roster of brand-safety tools for its newly created Adobe Advertising Cloud. Adobe said Grapeshot is its first brand-safety vendor partner since announcing the launch of the Advertising Cloud two weeks ago.Grapeshot makes real-time technology that scans a Web page for objectionable content before an ad is ever shown. Adobe said it’s offering Grapeshot’s filters, along with similar filters provi...
MEDIAPOST
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When The Guardian was made aware this month that some of its advertisements were appearing on YouTube videos from extremists, it quickly pulled its marketing across Google. That move, prompted by reporting in The Times of London, began a broader advertiser exodus that has now extended to the United States, amid concern that the technology giant is not doing enough to prevent brands from showing up next to offensive content....
NYTIMES
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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...