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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Appodeal


Appodeal has pioneered the way for app publishers since its launch in 2015 by setting new industry standards that always put publishers first. In a mobile ad industry built unfairly for advertisers, the comprehensive mobile app monetization brings the power back to publishers.

RELATED NEWS


The ad formats include in-feed, in-article and Matched content, Google's content recommendation product that launched in 2015. Matched content ad units appear at the end or bottom of articles.The format has been available to eligible publishers and now it is part of AdSense Native ads....
MEDIAPOST
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InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing execution firm, today announced financial results for the three months ended September 30, 2016. For all non-GAAP references below, please refer to the non-GAAP reconciliation tables at the end of this release for more information....
HTTP://INVESTOR.INWK.COM
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Amazon is sending out free samples, tailor-made to users’ tastes with the help of their purchasing history, Axios reported earlier today. It’s unclear how long the company has been piloting this program, but it could become a larger part of its overall advertising strategy. The samples are part of a partnership between Amazon and select brands that allows the brands to send users free samples, hoping they will spur further purchases. The product sampling website went up in December, ...
THE VERGE
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The 2016 presidential election’s most powerful super PAC is the one backing Democrat Hillary Clinton. That group, known as Priorities USA Action, has aired about 36,000 TV ads since mid-May, according to data provided to the Center for Public Integrity by ad tracking firm Kantar Media/CMAG. Fully 100 percent of them have attacked Clinton’s Republican rival, celebrity businessman Donald Trump. Live in a swing state? These ads have been unavoidable. So far in August, Priorities USA Act...
TIME.COM
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Amazon.com's (AMZN) fast-growing advertising business poses a threat to Google-parent Alphabet (GOOGL) and that could become more acute as voice-activated, paid search takes off, BMO Capital Markets said Tuesday as it downgraded Google.BMO Capital hiked its price target on Amazon to 1,200 from 900 and named the e-commerce giant a new "top pick." The brokerage also downgraded Google to market perform and lowered its price target to 880 from 1,005....
INVESTOR
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Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting.The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting. But a number of brands have started using images to both segment and target their audiences....
DIGIDAY
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...