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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

Ardmore Advertising and Marketing


Ardmore is a fully integrated team of people across Strategic Planning, Account Management, Creative, Media, Design, Digital, Finance and Administration. We’re responsible for the most prolific creative output in Northern Ireland.We offer through-the-line campaign solutions, delivered with intellect, passion, insight, understanding and determination.

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Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. In a study being published Dec. 12 by independent consultant Matthew Goldstein, a group of 16 publishers including The Washington Post, Daily Mail, Turner, The New York Times and USA Today found that advertisers spent $3.5 million a day on fake video inventory that falsely claims to come from their sites. At that rate, the money spent on fake inventory would come to about $1.3 billion a year. ...
DIGIDAY
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DeVry University, a for-profit school that offers courses online and at dozens of locations nationwide, has agreed to a $100 million settlement of a federal lawsuit alleging that it falsely advertised the success of its graduates, the Federal Trade Commission announced on Thursday....
NYTIMES
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With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages on a weekly basis. And while pay-per-click platforms like Google Ads offer a number of tools to help the little guy grow, Facebook wields a huge advantage: the ability to directly communicate with eag...
BUSINESS 2 COMMUNITY
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John Oliver may have called it "repurposed bovine waste," but it appears as though native advertising isn't going away anytime soon. In fact, a new eMarketer study says that native digital display ad spending in the U.S. will grow 36.2% this year to reach $22.09 billion.And why not? As marketing opportunities continue to splinter across a myriad of platforms and channels, at the same time as traditional interruptive ad intervals are ever avoided like a consumerist plague, brands ne...
CO.CREATE
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It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of those less palatable institutional barriers have been broken down. Yet there are certain industry behaviors that are having a real impact on original content creators, and they are so often borne from preventable consequences.
In many instances, these could be negated through the reapplication of ‘guidin...

THE DRUM
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More Apple users in the US are opting out of targeted advertising since the release of the company’s latest update, iOS 10, in mid-September, according to new data from app-marketing platform Adjust.

Building upon its Limit Ad Tracking (LAT) feature, which has been available since 2012, Apple rolled out a more stringent privacy setting last month, allowing users to go incognito from advertisers by completely avoiding a unique ID number called “Identifier for Advertisin...

BUSINESSINSIDER.COM
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...