home.aspx
 
EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Adams Outdoor Advertising


Adams Outdoor Advertising is an outdoor and location-based advertising firm, whose goal is to form marketing partnerships with advertisers providing them the best media strategies. Our Mission: To reinvent the medium known as outdoor

RELATED NEWS


State Farm recently took to their verified Twitter account to promote their #ProtectTheBling campaign, advertising their insurance coverage for personal valuables. The tweet in question innocently used a stock image of an interracial couple, reading, "Who said yes? Cheers to the newly engaged this holiday season! Be sure to #ProtectTheBling."...
BET
READ MORE

Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s also opened up for an audit from the Media Rating Council.) Similarly, none of the new metrics t...
TECHCRUNCH
READ MORE

The digital services tax (DST) is off the EU table for now. France and Germany told fellow EU finance ministers they accepted the controversial proposed tax on the digital giants had no hope of passing and that they would instead propose a reduced version of it a tax on digital advertising, levied at 3 percent on the big companies. The ministers asked the European Commission to work on the new proposals and to return to Ecofin with them in January or February. Minister for Finance Paschal Donoho...
THE IRISH TIMES
READ MORE

The findings form part of a a multi-year data and research partnership between GroupM parent WPP and Spotify.It also found that more than 60% of streaming activity is done via mobile devices. The companies studied streamers in Australia, Canada, France, Germany, the U.S., the U.K. and Sweden.GroupM expects these streaming mobile activities to translate into entirely new budgets for ad spending.The company estimates that in the coming few years, ads aimed specifically at people based on the fact ...
NETIMPERATIVE
READ MORE

What does one do upon finding that a bucket of chicken from Kentucky Fried Chicken (KFC) does not "overflow" as shown in advertisements?

According to Ms Anna Wurtzburger, you should sue the fast-food chain for US$20 million (S$27.8 million) for false advertising.

The 64-year-old widow from Hudson Valley bought a US$20 bucket of chicken from KFC during the summer and her feathers were ruffled when it looked different from the advertisements, according to a ...

STRAITSTIMES.COM
READ MORE

Ocean Media has a long history of helping e-commerce brands scale their business through television advertising.  And while digital advertising is growing, this AdAge article about our new campaign with StitchFix shows why TV still makes sense for online companies, especially when combined with digital/social advertising...
HTTP://WWW.OCEANMEDIAINC.COM
READ MORE

EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...