The holidays are over, and now the hard part begins for nonprofits and charity organizations in need of volunteers. In a New Year's push, State Farm makes the case that January ushers in a difficult time for such organizations, which see a dramatic drop off in participation after the new year rolls around. The ad is for the company's Neighborhood of Good platform, which shows volunteer opportunities by zip code, and which the Bloomington, Illinois-based insurer debuted in March. Called &...
ADAGE INDIA
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Amazon.com Inc. handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley’s ad titans and change the way business is done on Madison Avenue. The online retailer has ascended to the No. 3 spot in the U.S. digital ad market behind the dominant players, Alphabet Inc.’s Google and Facebook Inc. Though Amaz...
THE WALL STREET JOURNAL
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Junk food advertising is to be banned across all children's media – including online and social – in a landmark decision to help tackle childhood obesity. The new rules will ban the advertising of food or drink high in fat, salt or sugar (HFSS) across all non-broadcast media targeted at under-16s from July next year, the Committee of Advertising Practice (CAP) said....
INDEPENDENT
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LA-based The Marketing Agency Worldwide has launched a new, low-cost marketing research service. The 4-step process begins with a “Briefing Doc” the client completes to specify the parameters, goals and expectations of the project. The Marketing Agency then responds with a proposal that defines the research methodology, and what the client can expect to receive including the research data, and the analysis and strategic recommendations....
MEDIAPOST
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Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This article reviews the little-known demotion signal. The topic of the negative ranking signal isn’t discussed much. If you search about ranking signals you’ll find articles about ranking signals that help a site rank. But rarely will you find an article about what nega...
SEARCH ENGINE JOURNAL
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As younger generations spend less time watching traditional television and more time on digital devices, advertisers are shifting their strategies.Targeted advertising is a form of advertising that online advertisers can use sophisticated methods to the most receptive audiences with certain traits, which is based on the product or person the advertiser is promoting...
THE BUSINESS JOURNALS
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