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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.


We join the dots between people, brands and culture.Having a connection with someone is deep rooted. It’s emotional. A feeling. A relationship. Because when you have a connection, everything just clicks.This applies just as much to brands, as to people.Consumers are searching for brands that share their beliefs and their values. They want personality; brands that think, talk and act like people. And when they feel a connection, they will give their love, their passion and voice to those brands.We help our clients to find this connection, joining the dots between brands, people and culture, using experiences, social, digital, PR and content.

RELATED NEWS


As has been well-publicized in recent months, Facebook, at 2.2 billion users, has become a weapon for political propaganda. There are various elements to this. The first consideration, as noted, reaches - political activist groups know that they can get their messaging in front of the largest concentration of people possible via Facebook and that they can target specific users with messaging designed to appeal to their leanings. But more than that, Facebook's News Feed algorithm actually len...
SOCIAL MEDIA TODAY
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Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM’s Watson, to provide advertisers with a cutting-edge tool to help amplify Vector’s OOH and Experiential assets. Through this partnership, Vector will become Influential’s strategic outdoor media provider.&nbs...
MARTECH SERIES
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With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products...
MARKETING LAND
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Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often scrambling to make up big goals. That means corner-cutting, through practices like pods, network ...
DIGIDAY
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Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially causing safety issues for brands. It’s an oft-hidden practice that has its roots in the industry’s scramble to show big numbers. Brands often preach “quality” engagement but seek big numbers, which means influencer networks are often scrambling to make up big goals. That means corner-cutting, through practices like pods, network ...
DIGIDAY
READ MORE

EVENTS

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...