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Anzu, InMobi | April 11, 2022

InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe, in addition to first-look access to in-game mobile supply in Asia-Pacific (APAC) region. Anzu’s award-winning in-g...

Social Media Advertising, Brand Marketing, Ad Tech and Martech

Cadent | December 15, 2022

Cadent Aperture Platform, the largest independent platform for advanced TV advertising, today announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend. With over 15 reports delivered to-date and more to come in...

Mobile Advertising

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud pr...

Ad Networks

Davis Elen Advertising, The Telly Awards | June 08, 2022

Creative Work for Toyota Wins Gold but the Agency Also Snags Silver and Bronze for Social Media and Celebrity Endorsement Campaigns The Telly Awards, honoring excellence in video and television across all screens, has announced this year’s winners, including eight wins for Davis Elen Advertising, one of the largest independently owned advertising agencies on the West Coast. “We are truly humbled, and we thank the Tell...