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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Meredith Corporation


Meredith Corporation (NYSE:MDP) is a leading multi-channel media company that reaches more than 100 million women, including three out of four American Millennial women, through digital, video, mobile and social media platforms, magazine brands, and broadcast television. We provide consumers with the high-quality, entertaining and informative content they seek, while powerfully delivering the messages of our advertising and marketing partners.

RELATED NEWS


U.S. tech companies and ad agencies are increasingly interested in the Chinese market, and Snapchat is no exception. The camera company is looking for an international strategy manager based in Shenzhen, China, where Snapchat opened a research and development office last December, according to a job opening posted on LinkedIn on Dec. 8. This new role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware. The role...
DIGIDAY
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With less than a month before we ring in the New Year, it’s time to review the biggest developments in digital advertising over the past year and the emerging trends for 2017. Let’s begin with a look back at 2016....
THEDRUM
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EVEN advertisers can be seduced by slick marketing. Google and Facebook have built huge businesses by promising that online ads are more effective and easily measured than traditional media, such as television, radio and print. This year the amount spent on internet advertising, globally and in America, is forecast to surpass television advertising for the first time (see chart). But a controversy at YouTube, an online-video site owned by Google, shows how digital advertising still has problems ...
ECONOMIST
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While Democrats' campaign launches have sucked up national attention, President Trump's re-election campaign has quietly spent nearly twice as much as the entire Democratic field combined on Facebook and Google ads, according to data from Facebook and Google's political ad transparency reports, aggregated by Bully Pulpit Interactive. Why it matters: Political advertising strategists say that this level of ad spend on digital platforms this early in the campaign season is unprecedente...
AXIOS
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GIC is investing 3.5 trillion rupiah (S$370 million) in Indonesian cinema operator PT Nusantara Sejahtera Raya (NSR) as the Singapore sovereign wealth fund hopes to capture a slice of Indonesia's economic growth. The investment is intended to help NSR further anchor its market position and to prepare for the next stage of growth, GIC and NSR said in a press release....
BUSINESSTIMES
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This article is by Charles R. Taylor, John A. Murphy Professor of Marketing, Villanova School of Business.The Super Bowl is a microcosm for observing how marketers are reacting to societal shifts that underscore the need for frequent, realistic, and diverse portrayals of minority groups. With that in mind, I recently asked my students to undertake an assignment in which they assessed diversity in Super Bowl advertising over the past five years.What they found was that recent Super Bowl ads are s...
FORBES
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.