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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

bfw Advertising


bfw Advertising is a tight knit collection of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work that makes things happen.We're not so big that you get lost in the shuffle—but we're big enough to deliver the results you need. We work with clients around the world—from Miami, New York and Chicago, to Madrid, Beijing and Dubai.

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Pivotal Research Group released an advisory note rating publicly-traded companies including Interpublic, Omnicom, Publicis and WPP as a “hold” due to what was described as a “difficult time for the agency holding companies” by analyst Brian Wieser in the note and reported on by MediaPost. A number of reasons for the downgrade were cited including slowing underlying business growth, fee impacts from transparency-related issue, the fragmentation of media and the potential t...
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AdAge India brings to its readers, Top Ads of June 2017, which were picked by them throughout the month of July. The poll for choosing the best ads of June were rolled out on July 1 and our readers have enthusiastically picked the ads they liked the most in the month....
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Google has created a document that offers guidance to CEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content.
It’s considered a best practice, however, if it’s not implemented correctly it could hide important content from Google. That’s why Google created a help document which explains how to make sure it can crawl and index lazy-loaded content. Google’s Martin Splitt...

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Barbeque Nation launched a new national advertising campaign titled 'Kyu Nahi, Barbeque'. The key focus of the campaign was to throw light on the idea of Barbeque Nation as an answer to all the 'KYU's'. The idea behind the campaign is to tell people that celebrations need not have a reason. An occasion is not the only reason to celebrate. "Barbeque Nation wanted to create a large set of new first-time customers and create awareness about the variety of food. Many agencie...
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Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more product searches are done on Amazon than on Google. Over the years, Amazon has grown to become the third largest advertising platform and for good reasons. While initially, simply having your product on Am...
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...