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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.

180fusion A Deluxe Company


180fusion is a nationally recognized search engine marketing company specializing in helping companies increase sales, generate qualified leads, and expand market share by taking full advantage of the internet. 180fusion was recognized in Inc. Magazine's Top 500 Fastest Growing Private Companies in America in 2014 and 2015. The LA Business Journal also awarded 180fusion 100 Fastest Growing Companies in LA at #11 and Top 100 Best Places to Work at #18 in 2014 and #14 in 2015.

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Almost three quarters of us will have a mobile device by 2020; that’s 3.1 billion people. Such growth is difficult to ignore, particularly when many countries with poor fixed broadband speeds have leapfrogged the west with mobile-first adoption.Of course, where consumer attention goes, advertisers follow. That’s why the growth in mobile use has captured our attention like no other medium before it. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32%...
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Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also eats into publishers’ profit margins....
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Broadband giants could be banned from boasting of internet speeds few customers can get.In a crackdown on misleading ads, the Committees of Advertising Practice (CAP) plans to force firms to ensure at least half of customers get the speeds that are claimed.
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THIS IS MONEY
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Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can use this feature to countdown to an event, like a product launch or a webinar. E-commerce retailers can also use countdown stickers in stories to remind followers about a limited-time offer that’...
SEARCH ENGINE JOURNAL
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Google continues bringing classic features to the new Search Console, recently adding a Links Report that combines two popular reports. One of the defining characteristics of the new version of Google Search Console is streamlined reports. Related reports which would previously exist in their own sections are being combined into one. That makes it easier for users to access the data they need without navigating back and forth to multiple reports. Google continues this trend with the new Links Re...
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A top Google executive says the company’s YouTube ad controversy — where big brands have discovered that some of their ads have run next to videos promoting hate and terror — is overblown.“It has always been a small problem,” with “very very very small numbers” of ads running against videos that aren’t “brand safe,” said Google’s chief business officer, Philipp Schindler. “And over the last few weeks, someone has decided to ...
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EVENTS

Social Media WA Summit
SOCIAL MEDIA WA SUMMIT
February 20-22, 2019
Social Media WA Summit provides leading case studies exploring strategic planning for driven social media excellence, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies, insights...

Social Media Week Austin
SOCIAL MEDIA WEEK AUSTIN
February 20-22, 2019
Social Media Week Austin (#SMWATX) is designed to empower brands and professionals with a deeper understanding of the tools, strategies and tactics they need to advance themselves and their organizations in the ever-evolving fields of social media and digital marketing.