Alpha Dog Advertising LLC

alphadogadv.com

Alpha Dog Advertising is a strategic brand positioning firm located in Lancaster, PA providing marketing expertise for mid to large size organizations. Our core strength is creating strong positions for new and existing brands that will differentiate them from the competition.

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Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

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Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

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Advertiser Campaign Management, Social Media Advertising, Brand Marketing

NEEVA LAUNCHES IN CANADA TO REINVENT WEB SEARCH WITH TRACKING FREE, AD FREE ENGINE

Neeva | December 14, 2022

news image

Search engine Neeva has today launched in Canada to provide a safe, secure and ad-free web search platform alternative to Google; free of tracking, advertisements or affiliate links found in traditional search. Placing the control back into the hands of consumers, Neeva allows users to customize their web search experiences without the sway of corporate bias. Many consumers have had no choice but to settle for search engines like Google, which sells customer data to advertisers an...

Read More

Advertiser Campaign Management

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

news image

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

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Ad Networks

ROKU PARTNERS WITH DOORDASH TO ENHANCE TV VIEWING UX

Roku | February 13, 2023

news image

Roku, the leading TV streaming platform in the United States, Canada, and Mexico, and DoorDash, the leading local commerce platform, have announced a multi-year agreement to enhance the TV viewing experience and provide users with new ways to reach their favorite restaurants and more. The partnership includes the following: Complimentary DashPass: New and current Roku account members with a streaming or smart home device may get six months of...

Read More
news image

Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More
news image

Advertiser Campaign Management, Social Media Advertising, Brand Marketing

NEEVA LAUNCHES IN CANADA TO REINVENT WEB SEARCH WITH TRACKING FREE, AD FREE ENGINE

Neeva | December 14, 2022

Search engine Neeva has today launched in Canada to provide a safe, secure and ad-free web search platform alternative to Google; free of tracking, advertisements or affiliate links found in traditional search. Placing the control back into the hands of consumers, Neeva allows users to customize their web search experiences without the sway of corporate bias. Many consumers have had no choice but to settle for search engines like Google, which sells customer data to advertisers an...

Read More
news image

Advertiser Campaign Management

BETTERBRAND LAUNCHES SIRIUS XM ADVERTISING CAMPAIGN

Betterbrand | January 06, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Read More
news image

Ad Networks

ROKU PARTNERS WITH DOORDASH TO ENHANCE TV VIEWING UX

Roku | February 13, 2023

Roku, the leading TV streaming platform in the United States, Canada, and Mexico, and DoorDash, the leading local commerce platform, have announced a multi-year agreement to enhance the TV viewing experience and provide users with new ways to reach their favorite restaurants and more. The partnership includes the following: Complimentary DashPass: New and current Roku account members with a streaming or smart home device may get six months of...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us