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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Digital Trends


Digital Trends was founded in 2006 with a simple mission: Give you the tools and insight you need to navigate tech easily, discover tech you'll love, and enjoy the tech you own. With sneak peeks, one-of-a-kind reviews, editorials and news, we are your approachable and dependable guide to the ever evolving world around us.

RELATED NEWS


Spain’s leading online gambling trade association, JDigital, has rejected calls from the country’s ombudsman to issue a blanket ban on gambling advertisements claiming that there is a lack of understanding of gambling and advertising regulations and other key details relating to the sector. Mikel López de Torre has stated that many of the ombudsman’s recommendations, which were made earlier this week, are actually already in place and working well and that there is no ne...
AFFILIATE INSIDER
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Google faces setback after the disappointing growth rate for Q1 2019, whereas 73 percent surge in growth has been noticed in the cloud business of Microsoft. There has been $1 billion less revenue generated than it was expected by analysts, leading to a $60 billion loss in the market for the company. The parent company of Google, Alphabet said that the expected earnings per share were $10.61 but it turned out to be $11.90. Refinitiv study expected the revenue to be $37.33 billion but it was $36....
DIGITALINFORMATIONWORL
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The Brentwood based company American Addiction Centers is doubling down on its digital marketing efforts after website traffic fell substantially last year. Last fall, the Brentwood based addiction treatment company American Addiction Centers reported that a change to Google’s search algorithm dramatically lowered the number of new patients.
About a month after the changes to Google’s search algorithm, AAC hired Stephen Ebbett as its new Chief Digital and Marketing Officer. In...

BRENTWOOD HOME PAGE
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Walmart has acquired San Francisco-based advertising technology startup Polymorph Labs for an undisclosed amount to help it expand in-house ad technology as it tries to monetize its shopper data on a grander scale. The retail giant has been quietly scaling up its in-house advertising business, Walmart Media Group, and recently consolidated ad sales for its stores and websites in an effort to compete with Amazon. Walmart has announced it will be primarily using Polymorph Labs technology to help i...
THE INNOVATION ENTERPRISE
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When it comes to Amazon, the bull thesis can be summed up in one sentence: Amazon has a built a huge and unparalleled global e-commerce ecosystem, which it is now leveraging to build multiple, valuable tangential-business verticals. Furthermore, the sum of these verticals will power robust revenue and profit growth longer-term and drive Amazon stock meaningfully higher.
The core idea here isn’t hard to understand. Amazon is only scratching the surface of how much it can monetize eac...

INVESTORPLACE
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Machine learning has been a fundamental part of the marketing automation process for some years now and is only going to explode in terms of scope and importance over the coming decade. But as the amount of available data grows exponentially and the algorithms that we put into machines grow in complexity, how does machine learning transform this influx of data to increase the insights available to marketers?
In short, machine learning turns simple marketing automation into intelligent mar...

THE DRUM
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More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for an educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
The promotional agency’s director of marketing platforms and campaigns, Euan Howden, was awarded Fearless Marketer of the Year at the 2019 Adobe/Marketo Revvie Awards in March for his efforts to bring a data- and digital-driven approach to marketing. CMO had the opportuni...

CMO AUSTRALIA
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Digital brings vast opportunities for CMOs to reach consumers anytime, anywhere, on a variety of devices and channels. But continuous evolution and innovation makes digital a fast-moving landscape, creating a plethora of challenges from technological understanding and financial accountability, to tackling hot topic issues such as ad fraud and brand safety.
The rapid rise of digital has put CMOs on a steep learning curve and some are struggling to keep up with the continual changes. Despit...

MARKETING TECH NEWS
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G5, provider of Digital Experience Management (DXM) software and marketing services to the self-storage industry, has launched its Smart Digital Advertising platform. The suite of technologies is designed to increase customer conversions in the multi-family, self-storage and senior-living markets by leveraging automation and artificial intelligence to optimize targeted campaigns based on consumer interest, according to a press release.
The intelligent-advertising solution includes a lead ...

INSIDE SELF-STORAGE
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New research shows a high level of daily social media usage with people aged 18-29 the highest daily users of both social media and the internet. The report from Australia’s independent advertising complaints adjudicator, Ad Standards, shows that on average people spend 3.2 hours daily online, with 1.8 hours of that on social media.
Facebook is the most popular social media for people over 50 (95%), while those aged 18-29 are more likely to be on Instagram (80%) and Snapchat (67%). ...

RAGTRADER
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.