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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Bayard Advertising


We’re Bayard, a full service Advertising Agency with focus and expertise in talent acquisition and employer branding. We chose to be an agency and with over 90 years of growing and innovating, we continue to focus our energy where it belongs — helping great companies find great people. What does the future look like? We will continue honing our skills in branding, innovating in media like programmatic buying and NEVER losing sight of good old customer service.

RELATED NEWS


Mobile advertising has long been considered a fringe issue in marketing strategies. However, as mobile devices are increasingly being used as primary sources of information, it’s time to rethink these strategies. Even small businesses should give more weight to mobile marketing due to the ever-increasing amount of activity on mobile devices....
SMALL BIZ TRENDS
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Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics company iSpot.tv. This makes Facebook a top-20 TV ad buyer in the U.S. during that time period, spending more than typical TV advertisers such as Paramount, Walmart and Samsung in that time period, accordi...
DIGIDAY
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Headlines declaring the death of organic growth have caused a stir in adland since Facebook announced changes to its News Feed that deprioritise brands and publishers in favour of content from friends and family. A new report from We Are Social and Hootsuite finds that organic growth dropped 10% in 2017 and predicts that figure will fall again this year. So should content marketers and social media agencies just call it quits? And what will help them weather the social media storm and win the wa...
ADNEWS
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Google is making a change to its AdSense policies that will require every new site to go through a verification process in order to display ads. AdSense publishers who intend to place ads on more than one site will now have to add each individual site to their account. Then each site will have to go through a two-part verification process. In the first part of the verification process, AdSense publishers will have to prove that they either own the domain they wish to place ads on or have the abi...
SEARCH ENGINE JOURNAL
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On a near daily basis, we are inundated with messages about the benefits of buying. In 2015, $180 billion worth of advertisements polluted our spaces, radio waves and TVs in the United States. These high-dollar promotions insist that an all-inclusive vacation will annihilate anxiety, and a chocolate bar can take the place of a significant other.Rarely, however, do we hear about the negative effects of our purchases on the environment, other humans or ourselves. We tune out the sped-up list of ne...
TRUTHOUT
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The impact of programmatic media buying and automated digital advertising on brand reputation, consumer perception and customer trust will continue to present major challenges for the advertising industry in the coming year....
MEDIAPOST
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...