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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

Acento Advertising


For 30 years, Acento has been a leading independent, full-service integrated marketing communications agency focused on the U.S. Hispanic and total US markets advertising. The agency provides Hispanic advertising and integrated communications services for clients including Wells Fargo, Century Link, Pollo Campero, Northgate/Gonzalez Markets, TWN Sports, Western Dental, and others.

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London Mayor Sadiq Khan has banned advertising that promotes unhealthy body images on the city's subway network.
Starting in July, Transport for London will not allow ads that cause pressure to conform to "unrealistic or unhealthy body shape."...

USATODAY.COM
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Facebook is no stranger to controversy, and the social network found itself in the spotlight again last month when a report found that brands could use a Facebook ad-targeting feature called “ethnic affinities” to exclude users of a specific race from seeing certain ads. While Facebook has argued that the tool is designed to give brands a way to “reach multicultural audiences with more relevant advertising,” that isn’t necessarily how the tool will be used....
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The Washington Post has taken more of a slow and steady approach to international expansion compared to some pure-play digital publishers, whose global growth ambitions seem to be tempered. For the next year, the publisher will focus on growing its branded-content capabilities internationally after hiring its first head of marketing for Europe and Asia, Aaron Robinson. The Post has an international sales team of roughly six people in Europe and Asia mostly focused on selling programmatic and dir...
DIGIDAY
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Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targeting a kind of spam that uses knowledge of Facebook’s algorithms to generate traffic to websites laden with advertising. This is a spammy and non-conventional form of social media optimization....
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In a move which highlights its push for greater growth across international markets, POKKT, India & SEA's leading smartphone advertising platform for mobile games has strengthened its leadership team with several key additions. The company has announced the appointment of Siddharth Kelkar as Vice President & Business Head - Performance Advertising, Shrikant Rajemahadik as Global Head - Publisher Acquisition, Wayne Li as General Manager - Programmatic in Singapore, and David Zenna as ...
ADAGE INDIA
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Several public funds with holdings in Facebook Inc., including New York City’s pension funds, are backing a shareholder proposal to push out Chief Executive Mark Zuckerberg as chairman of the social-media giant’s board of directors. The state treasurers of Rhode Island, Illinois and Pennsylvania, as well as the New York City comptroller, are joining the shareholder proposal previously filed by Trillium Asset Management in June, the state officials said in a release on Wednesday. The ...
MARKETWATCH
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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...