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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

IAB UK


Founded in 1997, the IAB is the UK trade association dedicated to defining the future of digital advertising. Most of the UK’s leading brands, media owners, agencies and tech companies take part in the IAB. IAB members participate in councils and working groups that unite experts in their fields, on topics ranging from display trading to mobile and everything in between. The IAB’s councils and working groups help drive the IAB’s research and policy initiatives.

RELATED NEWS


Tim Elkington, chief digital officer at IAB UK, spoke about the importance of establishing industry trust. “IAB UK’s new Transparency FAQs are an important step towards creating more transparency within the digital advertising industry. The FAQs give companies the opportunity to provide extra information about their business models and practices so that advertisers can better understand the role they play in the value chain. We’re really delighted that TripleLift has answered t...
MOBILEMARKETINGMAGAZINE
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The Interactive Advertising Bureau, noting a recent trend of direct-to-consumer brands online, is making an effort to bring those brands into the organization both as members and within the organization’s board....
ASSOCIATIONSNOW
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The Internet Advertising Bureau (IAB) the UK has launched a tool to help buyers understand the digital advertising value chain. In particular, the tool called ‘Transparency FAQs’ is aimed at addressing the challenges of the so-called ‘tech tax’. IAB UK members including Inskin, Integral Ad Science, OpenX, Rubicon Project, Teads, and Unruly, among others have come together to produce 20 common questions that can be asked of digital advertising businesses. These questions, ...
MOBILE MARKETING MAGAZINE
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The IAB firmly believes in keeping brands safe when advertising online.Advertiser safety is a core element of the advertiser/media owner relationship and no one in the industry wants ads to end up on inappropriate content.Since 2005, the IAB has been leading the mission to create a safe environment for brands in collaboration with other bodies, for example through IASH and JICWEBS with the formation of the DTSG....
IABUK
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The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.

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IAB UK
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The Internet Advertising Bureau (IAB) UK has today announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.Newly appointed CEO, Jon Mew said, “Primarily my aims as CEO are to re-assert positivity around digital marketing and to increase our engagement with brands and agencies. Roisin is supremely qualified in this space to help us promote and simplify digital for advertisers. Not only has she managed some of the biggest budgets in marketing, she brings a we...
NETIMPERATIVE
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Digital audio advertising is predicted to grow significantly this year with 80% of media buyers having already bought streaming digital audio advertising and half planning to buy programmatic inventory, an IAB study has found. The industry report, Digital Audio Advertising: State of the Nation, looked at how agencies and marketers are using different forms of audio advertising, including broadcast radio, DAB+, streaming digital audio and podcasts, as well as their plans for 2017....
ADNEWS
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Last year, JCDecaux, one of the largest out-of-home (OOH) advertising companies in Western Europe, joined the Internet Advertising Bureau UK (IAB UK) as it looked to increase its digital focus. This week JCDecaux renewed that membership, highlighting the importance of digital in the OOH advertising ecosystem....
MERKLE
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Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend. Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange“The IAB will so...
IAB UK
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Believe me, that is a genuine interview quote from a major blue chip marketer, which I dug out from when I first joined the IAB back in January 2005. It doesn’t exactly fill you with confidence, does it? They weren’t all as negative as that, of course, but you have to remember- back then- we just had banners and search, with limited rich media for the 40% of users who actually had broadband, delivering 1Mbps.But as we all know, search caught on big-time, and with the advent of social...
THEDRUM.COM
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EVENTS

VideoNuze
VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT
May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia
ADVERTISING WEEK ASIA
May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.