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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Aimia Inc


Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

RELATED NEWS


Amazon’s move to New York is an indication of how serious the company may be about its burgeoning ads business and may lead to a new talent crisis for agencies. The Seattle-based company, which announced that New York City and Arlington, Virginia, will be its new locations this week, will invest $5 billion and open 50,000 new jobs across the two cities. This follows a new office in Manhattan that opened under a year ago that brought 2,000 jobs, mostly in advertising, to the city and close ...
DIGIDAY
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In any given year SXSW shows us the businesses that new technology allows, CES shows us the devices that will use the tech, and Mobile World Congress projects the plumbing and infrastructure that will make both happen. If CES shows us the canvas for advertising, MWC gives us the toolkit. Mobile World Congress this year was built on the theme of the 4th industrial revolution, the idea that connectivity will be the key element that empowers business transformation and a paradigm leap in what's...
ADAGE INDIA
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In this year’s Super Bowl advertisements, I couldn’t help but notice the subtle and not so subtle symbols of unity and inclusion throughout. Brave brands like Coco-Cola, Air B&B, Audi, Budweiser, and 84 Lumber made their message loud and clear, while Go Daddy, T-Mobile, and Google Home were more subdued. Even the entertainment in the opener and half-time shows were on point.Here’s a rundown of what I saw:Inclusion was in the air from the very start. The cast from Hamilton s...
PSFK.COM
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After more than four decades in the advertising industry, Ludi Koekemoer’s Lifetime Achievement Award at the recent AdFocus Awards is well deserved. As the author of several industry textbooks, he is regarded as something of a guru with a wealth of experience in advertising, brand management, strategic planning, and new product development.  Much has changed in advertising in the past 46 years, he says. It’s a very different landscape today, with most agencies struggling to rema...
BUSINESSLIVE
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TV Revenue Drop: TV ad revenues in the US are projected to slip in 2017. According to estimates from SNL Kagan, the traditional media format will generate $21.38 billion in ad revenues this year, a decline of 6.5% from last year. However, revenues will rebound in 2018 to hit an estimated $23.43 billion, bolstered by increased ad spending from the US midterm elections as well as the Winter Olympics in South Korea....
EMARKETER
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Bing is enhancing search results with a new “spotlight” on news topics. The spotlight is designed to give Bing searchers a detailed overview of a news story in a minimum amount of time. This is accomplished by grouping multiple components of a developing news story together at the top of search results when a topic is searched for. A set of criteria called the Bing News PubHub guidelines defines what is considered a high-quality source. In short, it’s based on a combination of ...
SEARCH ENGINE JOURNAL
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EVENTS

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...