IAB UK

IAB UK | March 01, 2016

The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October. View the research here Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content they want Industry committed to developing better advertising experience through IAB LEAN principles Nearly two-thirds have been ...

IAB UK | July 19, 2016

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles.Since his appointment in January 2005, the UK online advertising industry has experienced rapid growth, from £825m to £8.6bn in 2015, representing a world record 43% of total UK media expenditure. During hi...

IAB UK | July 14, 2016

CDecaux, the UK’s leading Outdoor advertising company, today announces it has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence. First published on http://www.jcdecaux.co.uk/news The UK not only has one of the highest share of ad dollars goingin to digital based media but also has one of the most progressive digital OOH sectors in the world. JCDecaux launched its London Digital Network (LDN), and vision of buil...

IAB UK | July 07, 2016

How will Brexit affect the advertising industry in the UK?The Leave vote in the UK referendum could signify changes for all industries, but what specifically might it mean for advertising?The IAB's CSO, Tim Elkington states: "Uncertainty always brings economic challenges, and the decision to leave the EU will usher in a period of considerable uncertainty as brands assess the economic impact of the decision.The UK advertising industry is currently in good health and grew by 7.5% in 2015....