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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

Aimia Inc


Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

RELATED NEWS


Consumers continue to increase their time spent consuming digital media, while advertisers continue to increase their ad budgets into digital channels.
The influx is not expected to let up in the near future. The US digital advertising industry will continue to experience remarkable growth through 2021 to reach nearly $100 billion in annual revenue, driven primarily by the sustained migration of ad dollars from traditional TV to digital video and the continued increase of social spending....

BUSINESSINSIDER.COM
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Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths. In order to accomplish this, Google has created a new type of web property called a Domain property. Adding a Domain property to Search Console would also add all protocol and subdomain variations for a given domain. A Domain property contains data for all included URLs during the entire lifetime of the property, Google notes. That means users cannot customize a Domain ...
SEARCH ENGINE JOURNAL
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Amazon may not typically be considered a digital advertising company, but the marketplace and content behemoth is the fifth largest generator of digital revenues in the US. eMarketer estimates Amazon’s ad revenues are will total $1.65 billion this year—far below that of Google or Facebook....
EMARKETER
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Businesses that confine themselves in small social shells hardly enthral their prospects with innovative products and services. Because people don’t like reserved and introvert brands, they respond to brands that communicate with them again and again. Marketers who are aware of this rationale make every possible effort to make their presence felt in the biosphere of their target audience. And the smartest are those who chose the communication medium as per the choice of their prospects.
EXCHANGE4MEDIA
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U.S. digital advertising business is poised to nearly triple its ad revenue to $4.6 billion in 2018, a digital marketing analytical company reported on Wednesday. Its growth, from $1.8 billion a year ago, would put Amazon in third place in digital advertising, vaulting it past Oath  (VZ[NYE] - $53.87 0.37 (0.69%) Trade ) and Microsoft  (MSFT[NGS] - $113.36 1.67 (1.50%)  Trade ) and behind only Google  (GOOGL[NGS] - $1,191.82 17.55 (1.49%)  Trade ) and Facebook  (FB[...
EQUITIES
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Ad platform Steel House is out with a unique offer that, in any industry other than digital advertising, would be laughable. It is now telling clients for free if what they’ve bought has actually been delivered. Or, in the language of digital advertising: Steel House is now offering free reports on view ability for all of its advertising clients. The company says that, to its knowledge, this is the first such offer by an ad platform, as requiring the use of outside verification services is...
MARKETING LAND
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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...