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ALM | February 23, 2021
ALM's ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. ThinkAdvisor's (www.thinkadvisor.com) innovations include: • A fresh and clean design, new color palette and vibrant graphics that deliver maximum impact and viewability along with a new co...
Advertiser Campaign Management
DMS | August 12, 2022
Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of digital performance advertising solutions, today announced a multi-year agreement to support Seekr's media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships. The alliance will accelerate the build-out and monetization of new Seekr verticals in concert with expanding its global audience and...
Comscore | September 14, 2020
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...
Brand Marketing
Business Wire | March 29, 2023
CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and Sponsorcart partnership simplifies video campaign activation, and retail monetization, making it easier than ever for brand advertisers across the globe to activate shoppable video campaigns on retail media networks. Brands can implement, manage and scale video ad creative alongside, add-to-cart functionality for corresponding SKUs that enab...
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