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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...

AroundCampus Group


AroundCampus Group is a 42-year-old college-obsessed media and marketing company with deep campus relationships and a national footprint of over 250 campuses. Our ever-advancing goal is to produce relevant media and facilitate meaningful moments for college students, parents, and faculty to encounter, experience, and engage with exceptional brands through an omni-channel approach. AroundCampus is built to perform multi-directional campaigns, meeting its target audiences where they are, when they’re listening, and communicating with them in their language.

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Facebook likely sent publishers into a panic last week when it announced that it was revamping the way its News Feed worked to prioritize updates from users' friends and family members over other media. The move seemed like a pre-emptive strike against a groundswell of criticism that Facebook has suffered of late over the growing influence the platform has in the public sphere....
EMARKETER
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Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram’s messaging service will be embedded in Facebook’s page inbox enabling businesses to respond to Instagram DMs on Facebook Messenger.Facebook intends for businesses to respond faster by releasing this functionality. Instagram recently revealed that 150 million customers interact with its platform monthly. Also, Facebook Messenger sees the exchange of 10 billion messages ...
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Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking. The right consumer at the right time at the right place.”That familiar mantra is exactly what marketers should be aiming for right Yes, of course, in a broad sense. But in an ever-evolving advertisng landscape increasingly dominated by programmatic, the “three rights” are overly simplist...
MARKETINGLAND
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Amid fierce online criticism, advertisers are severing ties with Breitbart News, a far-right website formerly run by a top aide of President-elect Donald Trump....
USATODAY.COM
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If an agency wants to win Facebook's own ad awards, it doesn't hurt to use the platform's latest formats and technology. Aside from celebrating innovation, after all, the company is trying to showcase what marketers can achieve on Facebook and its Instagram unit."We've seen those creative spaces come alive this past year," said Andrew Keller, global creative director at Facebook Creative Shop. "Advertisers are experimenting with telling stories in different ways.&q...
ADAGE INDIA
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The expansion of the digital realm has been fuelled by digital advertising, but increasing numbers of internet users are the reason this fuel exists. As the global audience has moved behind their computer screens, brands, companies, and services have followed, using digital aids to hone their engagement. The problem is even though advertising online can be far more niche and focused, it can also be falsified and fraudulent. Those companies looking to advertise digitally are paying for certain le...
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EVENTS

CREATIVE DIGITAL MARKETING
CREATIVE DIGITAL MARKETING
February 21-21, 2019
In today’s world, digital is everything; and we mean everything. If you want customers and more importantly repeat customers then you need to make digital your best friend. Social Networks have not only been pervasive, but they have also crept into everyone’s daily lives. Leveraging on t...

Advertising Week LATAM
ADVERTISING WEEK LATAM
February 19-21, 2019
Young professionals age 25 and under are eligible to purchase the NewGen Delegate Pass, which includes all Delegate Pass level benefits offered at a discount. Proof of date of birth is required to purchase. If you want to learn from the brightest in the industry, have access to all daytime sessions ...