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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Bizo


Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B display and social advertising programs.The company has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel.

RELATED NEWS


AS digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behavior to ensure they reach their target markets.  As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to keep consumers engaged. These issues were among those covered at the Outdoor Advertising Association of Malaysia (OAAM) workshop, which was held in Bangkok, Thailand recently and led by OAAM president H...
MARKETING MAG
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It’s a well-known anecdote from the Mahabharata, the great Indian epic. When both Duryodhana and Arjuna approached Sri Krishna for his help, the Lord told them. “You can choose between my army and me.” Arjuna chose Krishna and Duryodhana picked the army. Everyone knows the result of that battle.   In advertising, a similar story is unravelling. Last week, one of the largest global agencies, Ogilvy, decided to merge all its global divisions to create a unified brand. T...
CAMPAIGNINDIA
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Someone has rightly said, “Recognition is the greatest motivator.” And when good work gets recognition, it encourages many others to put efforts in similar direction. In the world of advertising and marketing, which is also a mass influencer and an industry that has the power to amend the buying behaviour of consumers, recognising the good work certainly holds a major importance....
ADAGEINDIA
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MAW broke the news Monday that Tapjoy is once again proving to the mobile advertising world why it’s at the top of its game — it understands rewarded advertising better than anyone.According to the new Tapjoy report, rewarded advertising helps app developers keep users engaged longer. Findings from the study reveal that rewarded advertisements can help boost app retention by about 4X or more....
MOBILE MARKETING WATCH
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As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company's initial testing. At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser accounts in July. Since we’ve been able to use responsiv...
MARKETING LAND
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Jon Slade, chief commercial officer at the FT, said the news brand drew up the list of eight commitments because of "the questions being asked by advertisers and agencies about the digital ecosystem".Slade is particularly keen for advertisers to use only approved online ad exchanges to buy FT inventory and warned against them trying to buy it more cheaply from an unapproved third party."If you’re paying a silly price, it’s pretty certain you’re not buying what yo...
CAMPAIGN
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...