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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

All Terrain


All Terrain is experiential. We are a full service experiential marketing agency. We are powered by experiences and design them to fuel meaningful connections between people and brands. Our experiences are people-centered, digitally integrated and socially amplified. We deliver strategic creative solutions with unparalleled service and execution. Our services include strategy & insights, creative, account management, activation and measurement & analytics.

RELATED NEWS


Outbrain, the “content recommendation” firm best known for placing sponsored links on publishers’ websites, has laid off 4% of its roughly 600-person global workforce. The company plans to pull back on some of the editorial tools it was offering editors to manage their home pages and focusing more of its efforts on its so-called programmatic advertising offering that lets marketers buy its ads using automated systems and its data products. Outbrain had also made a bet on chatbo...
PROFORMA LBP MARKETING CONCEPTS
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Authorized Investment Fund (ASX: AIY) has revealed that one of its investee companies, Asian Integrated Media (AIM), is making strong headway in the US$60 billion (A$83 billion) programmatic advertising sector. AIM has struck a deal with Ambient Digital Group to form a joint venture offering its bespoke digital planning and buying to advertisers throughout south-east Asia. The announcement follows on from the company’s move into programmatic advertising, previously announced in August. Pro...
SMALL CAPS
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The Snoqualmie Casino and Seattle Seahawks have announced a new partnership, letting the casino use the Seahawks logo and markings for advertising. The partnership will allow future collaboration.
The partnership between the Snoqualmie Casino and Seattle Seahawks is a seventh of its kind in the country and the first for the Seahawks. In May, the Supreme Court of the United States voted 6-3 against the Professional and Amateur Sports Protection Act (PASPA), a 1992 law preventing legal spor...

SNOQUALMIE VALLEY RECORD
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That’s because consumers don’t like being told what to do, especially by brands they love, says Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida and one of three authors of a paper about assertive ads forthcoming in the Journal of Consumer Psychology....
WALL STREET JOURNAL
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Mobile advertising has long been considered a fringe issue in marketing strategies. However, as mobile devices are increasingly being used as primary sources of information, it’s time to rethink these strategies. Even small businesses should give more weight to mobile marketing due to the ever-increasing amount of activity on mobile devices....
SMALL BIZ TRENDS
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For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising overall in the U.S. in 2016. According to a new report conducted by PwC US for the Interactive Advertising Bureau, mobile ad spending accounted for 51% of the record $72.5 billion in total U.S. digital ad spending last year.In fact, spending on mobile advertising surged 77% to $36.6 billion last year, according to the IAB. Digital ad spending broadly climbed a health...
WALL STREET JOURNAL
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Silicon Valley likes to take credit for most business disruption, particularly in the media sector. But for advertising giants like WPP and Omnicom, the immediate worry isn’t Google and Facebook but the lean, acquisitive operating model pursued by consumer goods companies like Kraft Heinz....
WALL STREET JOURNAL
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We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives.Anyway, it’s a new year which means we can start to develop new digital marketing strategies to propel brands forward in the coming months....
SMALL BUSINESS TRENDS
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We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives.Anyway, it’s a new year which means we can start to develop new digital marketing strategies to propel brands forward in the coming months....
SMALL BUSINESS TRENDS
READ MORE

Undertone is looking to hit for the Cycle.

The digital ad company has inked a deal to sell advertising for Cycle, the web video content company founded by the ad agency Laundry Service.

The tie-up is noteworthy for a few reasons. Cycle, launched only a year ago, represents a rare case of an ad agency incubating a media business. Plus, the deal marks Undertone’s first foray into selling branded content....

HTTPS://WWW.WSJ.COM
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EVENTS

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...