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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

Adknowledge


Adknowledge is a digital advertising technology company, specializing in helping demanding clients get a great ROI from their digital media spending, in a brand safe way, at scale. Our ROI-obsessed approach to advertising is shaped by our engineering and data-led methodology, and by more than a decade of experience working closely with high-performance advertisers in eCommerce, lead generation and social gaming.

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Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network’s mobile site. Associate product manager Jesar Shah announced in a blog post that the new share icon beneath every tweet will allow users to bookmark tweets for later reading, as well as to share them via direct message or several other ways outside of Twitter. Twitter began testing a Save for Later feature last October, renaming the feature Bookmarks over th...
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Advertising Week has hired Rubicon Project's chief marketing officer Mari Kim Novak as its new president, tasked with overseeing the New York City flagship edition of Advertising Week as the brand’s global footprint expands,...
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Adobe on Monday announced the launch of Adobe Advertising Cloud TV to automate data-driven planning and buying of television advertising. One feature of the new platform will enable marketers to target audiences who have demonstrated intent through online searches.The goal is to give marketers a more exact way to reach consumers with relevant messages. Interestingly, just 26% of Americans believe the TV ads they see are relevant to them, according to Adobe Digital Insights’ most recent Adv...
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Payless? More like PayMORE, as the discount shoe store turns the tables on people who just want to shop by name only. Payless commandeered a former Armani store in Santa Monica, California, and filled it with its normal slate of shoes. They normally cost between $20 and $40 at common Payless locations. But at this location, renamed Palessi, the standard shoes came with a designer price of between $200 and $600 a pair, USA Today reported. The employees eventually did tell shoppers that the produc...
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Instagram is expected to announce on Wednesday that it has reached more than 1 million monthly active advertisers, as the Facebook Inc-owned photo-sharing app tries to become a center of online commerce.The number of advertisers has grown five-fold from 200,000 a year ago, Instagram's vice president for business, James Quarles, said in a phone interview this week. He called the 1 million number a "milestone."Facebook bought Instagram for $1 billion in 2012, and initially, the app h...
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EVENTS

Search Insider Summit 2018
SEARCH INSIDER SUMMIT 2018
December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing
DIGITAL MARKETING
December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...