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Advertiser Platforms

SeeHer, ANA | April 20, 2022

Today, SeeHer (SeeHer.com), the leading global movement to eliminate gender bias in advertising and media, brought together thousands of marketers and media entities for the fourth annual SeeHer SheFront. The virtual, worldwide event supported SeeHer’s efforts to increase the accurate portrayal of women and girls in advertising and entertainment and showcased how female representation has become a key strategic focus of media entities. The SheFront was part of the Association of National A...

Ad Tech and Martech

AiAdvertising | February 16, 2023

AiAdvertising, an AdTech company, announced being the first to uncover ChatGPT's commercial applications in the AdTech industry, focusing on artificial intelligence (AI) and machine learning (ML) utilization for the marketing industry. The automated ChatGPT solution is making signals and insights of AiAdvertising's PersonalAI more informative and targeted. The signals and insights of PersonalAI provide detailed information about behavioral information, psychographics, de...

Advertiser Platforms

Acast | July 27, 2023

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research was also to help media buyers identify strong tactics and best practices in programmatic podcast adver...

Ad Tech and Martech

Business Wire | June 20, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimization offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing invento...