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Snapchat | June 08, 2020

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snap had been beta testing in the UK with brands like Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartl...

Advertiser Platforms

Comcast Advertising | July 25, 2022

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

Advertiser Campaign Management

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 bi...

Ad Networks, Ad Tech and Martech

Integral Ad Science | July 13, 2023

Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and 3D gaming environments and tracks them within the IAS signal platform. Gamers play two or more hours of video games every single day, so the need to monitor media quality has never been more impo...