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EVENTS

20th International Conference on Advertising Management
20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT
December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...

Axis41, A Merkle Company


Axis41, a Merkle Company, is a Salt Lake-based Utah advertising agency, with a marketing and communications focus, that combines strategic planning, brand management, graphic design and web development technologies to deliver integrated marketing solutions for their clients.

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A complaint by mobile phone network Three over an advertisement by rival company Meteor has been upheld.Meteor was ordered by the Advertising Standards Authority of Ireland not to rebroadcast an advertisement about its “all you can eat” data offer.Although Three was not mentioned by name in the television advertisement, the company argued the use of the phrase “all you can eat data” was associated with it....
THE IRISH TIMES
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The contrast between mainstream and fringe news sites isn't just about content. A web analytics firm has found clear differences in their underlying advertising technology. While the content on fringe news sites may be out of the mainstream – from made-up stories to ones with a grain of truth twisted to fit hyper-partisan views – the technology used to track readers and show them ads isn't. It doesn't appear that advertisers are shunning fringe news sites the way they do ...
MEMPHISDAILYNEWS
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Netsertive, a digital marketing intelligence company that enables brands and their local channel partners with turnkey, co-op compliant digital marketing capabilities, today released its “Omnichannel’s Missing Link” report. Created in partnership with the CMO Council, the report includes insights gathered from 180 brand marketers on the key challenges they face in delivering seamless customer experiences, both online and at the store around the corner. While an overwhelming maj...
HTTPS://WWW.NETSERTIVE.COM
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Is Facebook's advertising algorithm sexist? That's what Tobias Dengel, CEO of WillowTree is claiming after a job advertisement was rejected because of the use of the term "equal pay" in a job announcement run on November 5, 2018. The ad, which features two WillowTree employees - including a young woman in hijab - was rejected on the grounds that WillowTree's Facebook page wasn't authorized to run sponsored content "related to politics and issues of national importa...
FORBES
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Hotstar, one of India's leading OTT platforms, and Zapr Media Labs, a Bangalore based media tech company, today announced a strategic partnership to drive the next wave of mobile audience analytics in India. In what is certain to be an exciting development for advertisers and agencies, the two companies will work together to create a deep understanding of mobile audiences that can be leveraged by brands to create personalized communication and offers....
THE ECONOMIC TIMES
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Think for a moment about how you decide to buy a new item. Maybe you saw an ad for it on a website or on the back of a bus. Chances are, however, that you probably saw a friend or someone whose judgement you trust using that item, and you figured that if it was good enough for them, then you had to have it....
GEEKTIME
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EVENTS

Digital Marketing
DIGITAL MARKETING
December 04-18, 2018
Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strate...

The Social Media Marketing Conference
THE SOCIAL MEDIA MARKETING CONFERENCE
December 18-18, 2018
The Social Media Marketing Conference is a platform to learn how to make social media connections to your business, new tools and new ways to grow your business you may not have thought of, the most common mistakes being made spot them on the horizon and take a detour, and how to define your strateg...